Digital Marketing Specialist

Confidential Company; Muscat; On-site; OMR 30,000 - 60,000; Full time

Job summary

Confidential Company in Muscat is seeking an experienced Digital Marketing Specialist to drive brand strategy through targeted campaigns. The ideal candidate will have 5-10 years of relevant experience and a strong background in digital marketing analytics and content creation.

This role involves developing marketing strategies, analyzing performance metrics, and managing social media engagement to enhance brand visibility and ROI. A Bachelor's degree in Marketing or Communications is required, along with certifications in Google Ads and Google Analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field with a strong focus on digital strategies.
• 5-10 years of relevant experience in digital marketing.
• Certifications in Google Ads and Google Analytics.
• Experience with content management systems (CMS) and email marketing.

Responsibilities

• Develop and implement targeted digital marketing campaigns.
• Analyze performance metrics and adjust strategies based on insights.
• Create compelling content strategies ensuring brand messaging consistency.
• Manage social media accounts and engage with followers.

Skills

Digital marketing

Content strategy

Data analysis

Social media management

Email marketing

Education

Bachelor's degree in Marketing or Communications

Tools

Google Analytics

Google Ads

Content management systems (CMS)

Job description

Responsibilities

• Develop and implement targeted digital marketing campaigns across various platforms to drive brand awareness and engagement.
• Analyze performance metrics using tools like Google Analytics and adjust strategies based on data‑driven insights to enhance ROI.
• Create compelling content strategies that resonate with target audiences, ensuring consistency in brand messaging across all channels.
• Manage social media accounts, curate content, and engage with followers to foster a vibrant online community.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field, with a strong focus on digital strategies.
• 5-10 years of relevant experience in digital marketing, preferably within a similar industry.
• Certifications in Google Ads and Google Analytics to demonstrate proficiency in digital marketing tools.
• Experience with content management systems (CMS) and email marketing platforms for effective campaign execution.