Marketing Manger

Wefaaq; Muscat; On-site; OMR 9,000 - 15,000; Full time

Job summary

Wefaaq is seeking a Marketing Manager to lead the marketing strategy for its real estate development projects in Muscat. You will drive market research, branding, campaign management, content creation, and lead generation while upholding the company's values of Transparency, Agility, and Excellence.

Collaboration with Sales and external agencies is essential to align marketing with business objectives. The role requires at least 5 years in marketing, proven leadership, multi-channel campaigns,

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 5 years of marketing experience, with leadership.
• Proven track record in developing and managing multi-channel campaigns.
• Strong branding, market analysis, and customer insights.
• Experience with Google Analytics, Meta Business Suite, and CRM systems such as Odoo.

Responsibilities

• Develop and execute marketing strategies and annual plans aligned with business objectives.
• Conduct market research, competitor analysis, pricing studies, and customer insights.
• Lead the marketing launch of new real estate projects and ensure assets are ready before launch.
• Develop and manage brand identity of each project while aligning with corporate identity.
• Plan and optimize campaigns across digital and traditional channels for maximum effectiveness.
• Oversee the website, SEO, social media, email marketing, and other digital channels.
• Manage the approved marketing budget and allocate resources efficiently.
• Lead and manage the marketing team, coordinate with agencies and vendors.
• Oversee content development and materials, ensuring brand consistency and quality.
• Collaborate with Sales to improve lead quality and support campaigns and events.
• Monitor performance using analytics tools and prepare reports with insights.
• Utilize AI tools to enhance content creation and automate processes.
• Ensure compliance with brand guidelines and industry best practices.

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Meta Business Suite

Odoo CRM

Job description

Job Summary
The Marketing Manager is responsible for leading and developing the company's marketing strategy for its real estate development projects to strengthen the corporate and project brands, enhance market presence, and support sales growth by generating high-quality leads. The role oversees all marketing activities, from market research and competitor analysis to project launches, campaign management, budget planning, and performance monitoring, while reflecting the company's values of Transparency, Agility, and Excellence.

Key Responsibilities

• Develop and execute marketingstrategies and annual marketing plans aligned with the company's businessand sales objectives.
• Conduct market research,competitor analysis, pricing studies, and customer insights to identifymarket opportunities and support business decisions.
• Lead the marketinglaunch of new real estate projects and ensure all marketing assets andmaterials are prepared before project launch
• Develop and manage the brandidentity of each project while maintaining consistency with the company'scorporate identity.
• Plan, manage, and optimizemarketing campaigns across digital and traditional channels to maximizemarketing effectiveness.
• Oversee the company'swebsite, Search Engine Optimization (SEO), social media platforms, emailmarketing, and other digital marketing channels
• Manage the approved marketingbudget, allocate resources effectively, monitor spending, and submitrecommendations for budget adjustments when necessary.
• Lead and manage the marketingteam, assign responsibilities, monitor performance, develop teamcapabilities, and coordinate external agencies, freelancers, and vendorswhen required.
• Oversee the development ofmarketing content and promotional materials, including graphic designs,brochures, presentations, videos, photography, and other marketing assetswhile ensuring brand consistency and quality.
• Collaborate closely with theSales Department to provide marketing materials, improve lead quality, andsupport sales campaigns, events, and commercial activities.
• Monitor marketing performanceusing digital platforms and analytics tools, prepare periodic reports, andrecommend improvements based on data and market insights.
• Leverage Artificial Intelligence(AI) tools to enhance content creation, automate marketing processes,improve productivity, and support data-driven marketing decisions.
• Ensure compliance with thecompany's brand guidelines, marketing policies, and industry bestpractices across all marketing activities.

Qualifications& Requirements

• Bachelor's degree in Marketing, or a related field.
• Minimum 5 years of experience in marketing,including experience leading marketing teams, preferably within the realestate development sector or a related industry.
• Proven experience in developingmarketing strategies and managing multi-channel marketing campaigns.
• Strong understanding of branding,project launches, market analysis, and customer behavior.
• Proficiency in digital marketingtools, campaign management platforms, and analytics solutions such asGoogle Analytics, Meta Business Suite, and CRM systems such as Odoo.
• Practical experience usingArtificial Intelligence (AI) tools to improve productivity, automatemarketing activities, support content creation, and enhance marketingperformance.
• Strong leadership skills withexperience managing teams, agencies, freelancers, and external vendors.
• Excellent planning, projectmanagement, communication, negotiation, and decision-making skills.
• Ability to manage multipleprojects simultaneously while meeting deadlines in a fast-pacedenvironment.