Group Marketing Manager

MENA HR Solutions LLC.; Muscat; On-site; OMR 28,000 - 44,000; Full time

Job summary

MENA HR Solutions LLC. is seeking a Group Marketing Manager to lead the overall marketing, branding and communications strategy across real estate, retail, FMCG/hypermarket and related real estate services.

You will drive multi-brand campaigns, lead generation, CRM initiatives and agency coordination. The role requires 8+ years of marketing experience with at least 4 years in a managerial capacity, fluent in Arabic and English, and Oman market familiarity.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 8+ years of marketing experience, including 4+ years in a managerial role.
• Strong multi-brand/multi-sector marketing experience, preferably in Retail and/or Real Estate.
• Hands-on experience in digital marketing, paid media, lead generation and marketing analytics.
• Experience in budget management, CRM and loyalty programmes.
• Professional proficiency in Arabic and English.
• Oman/GCC market experience preferred.

Responsibilities

• Develop and execute Group and subsidiary marketing and brand strategies.
• Manage digital marketing, social media, paid advertising and lead-generation campaigns.
• Plan and manage the annual marketing calendar and budget, tracking ROI and campaign performance.
• Drive real estate sales leads, retail footfall, customer engagement and loyalty programmes.
• Manage CRM, customer databases, market research and competitor analysis.
• Coordinate with marketing agencies, media and external suppliers.
• Lead the marketing team and establish effective marketing SOPs and reporting processes.
• Monitor KPIs including leads, conversions, cost per lead, ROAS, footfall and customer engagement.

Skills

Marketing strategy

Brand management

Digital marketing

Lead generation

Campaign management

Budget management

CRM & loyalty

Market research

Bilingual: Arabic & English

Oman market experience

Education

Bachelor's degree in Marketing or related field

Tools

CRM software

Google Analytics

Job description

The Group Marketing Manager will lead the overall marketing, branding and communications strategy for the Group and its subsidiaries across real estate, retail, FMCG/hypermarket and real estate services.

• 
  

  Key Responsibilities:

  
  
  
  

  • Develop and execute Group and subsidiary marketing and brand strategies.

  
  

  • Manage digital marketing, social media, paid advertising and lead-generation campaigns.

  
  

  • Plan and manage the annual marketing calendar and budget, tracking ROI and campaign performance.

  
  

  • Drive real estate sales leads, retail footfall, customer engagement and loyalty programmes.

  
  

  • Manage CRM, customer databases, market research and competitor analysis.

  
  

  • Coordinate with and manage marketing agencies, media and external suppliers.

  
  

  • Lead the marketing team and establish effective marketing SOPs and reporting processes.

  
  

  • Monitor KPIs including leads, conversions, cost per lead, ROAS, footfall and customer engagement.

  
  
  
  

Desired Candidate Profile

• Bachelor's degree in Marketing, Business or related field.




• 8+ years of marketing experience, including at least 4 years in a managerial role.




• Strong multi-brand/multi-sector marketing experience, preferably in Retail and/or Real Estate.




• Strong hands-on experience in digital marketing, paid media, lead generation and marketing analytics.




• Experience in budget management, CRM and loyalty programmes preferred.




• Professional proficiency in Arabic and English.




• Oman/GCC market experience is preferred.