Head of Marketing

Experience; Muscat; On-site; OMR 18,000 - 30,000; Full time

Job summary

Specialized Import and Trading LLC in Muscat, Oman, seeks a Head of Marketing to lead branding, digital campaigns, events, and market intelligence. You will align marketing with business development goals and guide a team to execute integrated campaigns.

The role requires 8+ years in marketing, a relevant bachelor's degree, and professional certifications; responsibilities include market analysis, strategy execution, budget control, stakeholder management, and event representation at domestic

Qualifications

• Minimum 8+ years of experience in Marketing.
• Academic qualifications in marketing or related field.
• Certifications such as CIM, DMI, Google Marketing are advantageous.

Responsibilities

• Conduct Market Analysis and identify opportunities in business and tech domains.
• Plan and implement marketing strategies, campaigns, and budgets.
• Develop Brand & Media plans; lead product launches and messaging.
• Manage Digital Media platforms and grow engagement.
• Network with local business, media and stakeholders; evaluate marketing ROI.
• Monitor market intelligence and competitive trends.

Skills

Event planning

Project management

Public speaking

Budget planning

Stakeholder management

Marketing branding

Organizational skills

Crisis management

Education

Bachelor's degree in Marketing / Business Admin / Communications

Job description

Education Bachelor of Business Administration(Management)

Industry Software Development / Backend Engineering

The Head of Marketing is responsible for developing and executing the company's marketing strategy to strengthen brand positioning, increase market awareness, generate business opportunities, and support the achievement of SCT's strategic objectives. The role oversees corporate branding, digital marketing, communications, marketing campaigns, events, and market intelligence while ensuring alignment with the company's vision and business development goals.

Functional Accountabilities

• Conduct Market Analysis - Obtain a deep understanding of the needs, transitions and opportunities in the market, both in business and in technology domains. Implement marketing plan based on Principal product information; ensure that all marketing and promotional activity is in line with principal requirements and within budget.
• Implement Marketing Strategies: Planning and implementing marketing. This may include creating or altering brand images, reaching out to a new target audience and creating a budget to cover all necessary expenses.
• Brand & Media Plan Development: Collaborate in creating and executing launch plans for products/services ,Leads branding, positioning, naming and messaging of new products. Represent the company in Domestic and International event, by participating as speaker in Panels, or showcasing the company
• Manage Digital Media Platforms: By increasing the exposure through the digital media platforms, keeping active accounts, with reasonable engagements
• Networking & Performance: Network with assigned local business, Media, and other parties that of an interest and a benefit to the marketing of the company. Evaluate the performance of each marketing method and it s effectiveness.
• Managing Marketing intelligence: By following the market updates on Competition, operators ,Vendors, ecosystems etc.

Generic Accountabilities

• People Management & Development Act a team member by supporting other departments on their work issues within the agreed framework. Develop and coach employees reporting to the position and suggest training to cover the gaps Manage & supervise the team as manager, and contribute in setting individual KPIs Establish and maintain effective work relationship between company, consultants and other entities Support the Management in other areas of development as and when requested.
• Policies, Systems & Processes Improvement Understand and follow the routes of communication as per the organization chart. Actively support the development and realization of a positive, value-centered culture focused on excellence. Adhere to the existing policies, systems & processes and strive for continuous improvement in alignment with agreed framework.
• HSE Compliance Work in line with HSE policy and ensure awareness and compliance of HSE rules and regulations.

Desired Candidate Profile

Minimum Requirements (Qualification, Work Experience, Competency and Skills)

• Academic Qualification: Minimum bachelor's degree in marketing, Business Administration, Communications, Public Relations, or related field.
• Work Experience Minimum of 8 years of experience in Marketing.
• Professional Certifications Professional certifications such as CIM, Digital Marketing Institute (DMI), Google Marketing Certifications, or equivalent are an advantage.
• Job Skills: (Technical / Non-technical) Event planning and project management Presentation Skills/ Public Speaking Skills Budget planning and cost control Communication and stakeholder management Marketing and branding knowledge Organizational and multitasking skills Problem-solving and crisis management.

Specialized Import and Trading LLC - Oman, muscat