Marketing Team Leader

Green Umbrella Recruitment; Muscat; On-site; OMR 25,000 - 35,000; Full time

Job summary

Green Umbrella Recruitment in Muscat is seeking a seasoned marketing professional to develop and execute comprehensive marketing strategies. The role will involve leading campaigns across various channels and collaborating closely with sales to ensure effective lead generation and brand consistency.

The ideal candidate will have 5-8 years of marketing experience, including team leadership, and a strong educational background in marketing or business administration.

Qualifications

• 5-8 years in marketing, with at least 2 years leading a team.
• Experience in real estate, hospitality or high-value product sectors preferred.
• Strong skills in campaign planning and budget control.

Responsibilities

• Develop annual and quarterly marketing plans aligned with sales targets.
• Lead campaigns across social media, paid ads, and more.
• Ensure all campaign materials and deliverables are on schedule.
• Work closely with Sales to define lead quality and campaign priorities.

Skills

Leadership

Campaign planning

Performance marketing

CRM

Creativity

Attention to detail

Education

Bachelor's degree in Marketing, Business Administration or related field

Digital marketing certification (preferred)

Tools

Meta Ads

Google Ads

Analytics tools

Job description

Job Description

• Develop annual and quarterly marketing plans aligned with sales targets and project launch calendars.
• Translate business objectives into campaign briefs, channel plans, budgets, and measurable KPIs.

Campaign Execution

• Lead campaigns across social media, paid ads, WhatsApp, website, email, events, PR, and roadshows.
• Ensure all campaign materials, timelines, approvals, and deliverables are completed on schedule.

Lead Generation

• Work closely with Sales to define lead quality, follow-up requirements, and campaign priorities.
• Monitor CPL, conversion rate, lead source performance, and campaign ROI; recommend improvements.

Brand & Content

• Ensure consistent brand identity, tone of voice, project messaging, and visual quality across all channels.
• Review key visuals, captions, brochures, videos, landing pages, and sales-support materials.
• Allocate tasks, guide team members, review outputs, and build a high-performance marketing culture.
• Manage agencies, media suppliers, influencers, photographers, printers, and event vendors.

Requirements

Education & Certifications

• Bachelor degree in Marketing, Business Administration, Communications, or related field; digital marketing certification preferred.
• 5-8 years in marketing, with at least 2 years leading a team; real estate, hospitality, or high-value product experience preferred.
• Campaign planning, performance marketing, CRM, Meta Ads, Google Ads, analytics, content planning, event marketing, budget control.
• Leadership, ownership, creativity, commercial mindset, communication, problem solving, urgency, attention to detail.