Digital Marketing Specialist

gu-recruitment; Muscat; On-site; OMR 13,000 - 23,000; Full time

Job summary

gu-recruitment is seeking a Digital Marketing Lead in Muscat to develop monthly digital media plans, manage cross-channel campaigns and optimize for conversions. You will coordinate with Sales/CRM, improve landing pages and tracking, and deliver weekly performance insights.

Ideal candidates have 3–5 years in digital marketing with expertise across Meta/Google/TikTok/LinkedIn ads, GA4,; SEO basics, landing pages and CRM. On-site role in Oman with a focus on high-value campaigns.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, IT or related field.
• Google Ads/Meta Blueprint/GA4/SEO certifications are a plus.

Responsibilities

• Develop monthly digital media plans aligned with project launches, sales targets, campaign objectives and budgets.
• Set up, manage and optimize campaigns across Meta, Google, TikTok, LinkedIn, YouTube and retargeting platforms.
• Monitor CPL, CTR, CPC, conversion rate, lead quality, frequency and ROI; take corrective actions quickly.
• Coordinate with Sales and CRM to validate lead quality, source tracking, follow-up status and conversion performance.
• Improve landing pages, lead forms, UTMs, tracking links and remarketing audiences to increase conversions.
• Prepare weekly and monthly digital performance reports with insights, risks and optimization recommendations.
• Coordinate website updates, landing pages, SEO basics, pixels, tags, forms and digital assets with relevant teams.
• Ensure digital messages, project information, prices, CTAs, visuals and disclaimer are accurate before publishing.

Skills

Analytical thinking

Speed

Ownership

Commercial mindset

Attention to detail

Problem solving

Creativity

Communication

Accountability

Education

Bachelor's degree in Marketing/Digital Marketing/Business/Communications/IT

Google Ads / Meta Blueprint / GA4 / SEO certification

Tools

Meta Ads

Google Ads

TikTok Ads

LinkedIn Ads

GA4

Tag Manager

Pixels

UTMs

SEO basics

Landing pages

CRM

Dashboards

Excel

Job description

Digital Strategy

• Develop monthly digital media plans aligned with project launches, sales targets, campaign objectives, and approved budgets.
• Recommend channel mix, audiences, budgets, content formats, and conversion funnels based on data and market behavior.

Paid Advertising

• Set up, manage, and optimize campaigns across Meta, Google, TikTok, LinkedIn, YouTube, and retargeting platforms.
• Monitor CPL, CTR, CPC, conversion rate, lead quality, frequency, and campaign ROI; take corrective actions quickly.

Lead Generation & CRM

• Coordinate with Sales and CRM users to validate lead quality, source tracking, follow-up status, and conversion performance.
• Improve landing pages, lead forms, WhatsApp flows, tracking links, UTMs, and remarketing audiences to increase conversions.

Analytics & Reporting

• Prepare weekly and monthly digital performance reports with insights, learnings, risks, and clear optimization recommendations.
• Use analytics tools to track website traffic, campaign attribution, audience behavior, and conversion paths.

Website & Digital Assets

• Coordinate website updates, landing pages, SEO basics, pixels, tags, forms, and digital campaign assets with relevant teams.
• Ensure digital messages, project information, prices, CTAs, visuals, and disclaimer are accurate before publishing.

Requirements

• Education & Certifications Bachelor degree in Marketing, Digital Marketing, Business, Communications, IT, or related field; Google Ads, Meta Blueprint, GA4, or SEO certification preferred.
• Experience 3-5 years in digital marketing and performance campaigns; real estate, hospitality, high-value sales, or agency experience preferred.
• Technical Competencies Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, GA4, Tag Manager, pixels, UTMs, SEO basics, landing pages, CRM, dashboards, Excel.
• Behavioral Competencies Analytical thinking, speed, ownership, commercial mindset, attention to detail, problem solving, creativity, communication, accountability.