General Manager - FMCG

Omanyp; Oman; On-site; OMR 120,000 - 180,000; Full time

Job summary

Omanyp is seeking a seasoned Commercial Leader to drive total sales, revenue and profitability across the MEA region. You will develop and execute the regional growth strategy, manage distributor partnerships and optimize route-to-market models while steering channel strategy across modern trade, traditional trade, foodservice and e-commerce.

You will lead portfolio decisions, localization initiatives and regulatory compliance, collaborate with marketing to boost brand visibility, and build a

Qualifications

• 10+ years of commercial leadership experience within FMCG markets across MEA.
• Strong P&L management and financial acumen.
• Proven success managing distributors across multiple international markets.
• Track record of driving growth and building brands in emerging markets.
• Experience developing and executing regional commercial strategies.
• Demonstrated ability to hire, develop and retain top talent.
• Strong analytical, communication and stakeholder management skills.
• Bachelor's degree in Business or a related discipline; MBA preferred.

Responsibilities

• Own total sales, revenue and profitability performance across the MEA region.
• Develop and execute the regional growth strategy.
• Manage and optimise distributor partnerships and route-to-market models.
• Lead channel strategy across modern trade, traditional trade, foodservice, e-commerce channels.
• Drive product portfolio decisions, localization initiatives and regulatory compliance requirements.
• Partner with marketing teams and agencies to increase brand visibility and market penetration.
• Build, develop and lead a high-performing regional team.
• Identify opportunities for innovation and sustainable commercial growth.

Skills

P&L management

Distributor management

Regional growth strategy

Leadership

Strategic planning

Analytical skills

Stakeholder management

Brand building

Education

Bachelor's degree in Business

MBA preferred

Job description

A highly dynamic, household favourite brand!

• Own total sales, revenue and profitability performance across the MEA region.
• Develop and execute the regional growth strategy.
• Manage and optimise distributor partnerships and route-to-market models.
• Lead channel strategy across modern trade, traditional trade, foodservice, e-commerce channels.
• Drive product portfolio decisions, localization initiatives and regulatory compliance requirements.
• Partner with marketing teams and agencies to increase brand visibility and market penetration.
• Build, develop and lead a high-performing regional team.
• Identify opportunities for innovation and sustainable commercial growth.

Key prerequisites for the role include:

• 10+ years of commercial leadership experience within FMCG markets across MEA.
• Strong P&L management and financial acumen.
• Proven success managing distributors across multiple international markets.
• Track record of driving growth and building brands in emerging markets.
• Experience developing and executing regional commercial strategies.
• Demonstrated ability to hire, develop and retain top talent.
• Strong analytical, communication and stakeholder management skills.
• Bachelor's degree in Business or a related discipline; MBA preferred.