Commercial Director

MENA HR Solutions LLC.; Muscat; On-site; OMR 40,000 - 70,000; Full time

Job summary

MENA HR Solutions LLC is seeking a senior commercial leader to drive profitable growth across domestic and international markets in the seafood sector. You will oversee commercial planning, pricing, brand strategy, and key account relationships, with a focus on private-label and retail channels.

Ideal candidates will have 12–15 years of progressive commercial experience, including leadership of sales and export operations, and a track record of expanding market presence while protecting margins.

Qualifications

• Bachelor's degree in Business, Marketing, International Business or a related discipline.
• MBA or relevant Master's degree is preferred.

Responsibilities

• Develop and implement commercial strategy to drive revenue growth and profitability.
• Lead domestic and international sales operations and budgets.
• Develop regional and international market growth strategies.
• Monitor sales performance and adjust plans to meet targets.
• Negotiate strategic customer agreements and partnerships.
• Develop marketing strategies, product launches and trade marketing initiatives.
• Position the organization as a preferred seafood supplier and expand exports.
• Identify opportunities for new products and strategic partnerships.

Skills

Commercial strategy

Sales leadership

International business development

Export market development

Marketing strategy

Pricing and margins

Financial analysis

Market intelligence

Client relationships

Negotiation

Forecasting

Team leadership

Education

Bachelor's degree in Business/Marketing/International Business

MBA or Master's degree

Job description

Commercial Strategy

• Develop and implement the overall commercial strategy to achieve sustainable revenue growth and profitability.
• Build sustainable revenue growth across existing and new markets.
• Align commercial plans with production capacity, supply chain capabilities and financial objectives.
• Deliver annual sales, profitability and market share targets.

Sales Leadership

• Lead domestic and international sales operations.
• Develop regional and international market growth strategies.
• Establish annual sales budgets, targets and forecasts.
• Monitor sales performance and implement corrective actions where required.
• Negotiate strategic customer agreements and commercial partnerships.

Marketing & Brand Management

• Develop corporate and product marketing strategies.
• Build and strengthen private-label and company-owned brands.
• Improve brand awareness, market positioning and customer loyalty.
• Lead product launches, promotional campaigns and trade marketing initiatives.
• Strengthen digital marketing and market engagement activities.

Market Positioning

• Position the organization as a preferred and reliable seafood supplier.
• Develop competitive differentiation strategies across target markets.
• Monitor competitor activities, pricing and market trends.
• Identify emerging market opportunities and changing customer needs.
• Increase market presence across premium and value segments.

Business Development

• Identify and develop relationships with new distributors, strategic customers and business partners.
• Expand exports into new countries and geographical markets.
• Develop strategic partnerships to support long-term commercial growth.
• Identify opportunities for new products based on market trends and customer requirements.

Profitability Management

• Drive profitable sales growth rather than volume growth alone.
• Lead pricing strategy and commercial pricing decisions.
• Optimize customer, product and market profitability.
• Improve gross margin performance.
• Identify and manage commercial risks.

Customer Relationship Management

• Build strong executive-level relationships with key customers and strategic accounts.
• Improve customer satisfaction and retention.
• Resolve major commercial and customer-related issues.
• Develop long-term strategic customer partnerships.

Commercial Planning

• Lead annual sales and commercial planning.
• Improve sales and demand forecast accuracy.
• Coordinate demand planning with Operations and Supply Chain.
• Optimize inventory levels and product availability in line with market demand.

Cross-functional Leadership

• Collaborate closely with Operations, Supply Chain, Procurement, Finance, Quality Assurance and Research & Development to ensure effective commercial execution.
• Ensure commercial decisions are aligned with operational capacity, financial objectives and product quality requirements.
• Lead and develop high-performing commercial teams.

Desired Candidate Profile

Education & Qualifications

• Bachelor's degree in Business, Marketing, International Business or a related discipline.
• MBA or relevant Master's degree is preferred.

Experience

• 12–15 years of progressive commercial experience.
• Minimum 5 years in senior commercial management or leadership roles.
• Proven track record of delivering revenue growth, profitability and market expansion.
• Strong experience leading sales and commercial operations across domestic and international markets.
• International export experience is essential.
• Experience in seafood, FMCG, food manufacturing or a related consumer products environment is highly desirable.
• Experience with private-label manufacturing, retail and/or foodservice channels is preferred.
• Proven experience developing distributors, strategic customers and international partnerships.

Commercial & Technical Competencies

• Commercial strategy and planning
• Sales leadership
• International business development
• Export market development
• Marketing and brand strategy
• Private-label business development
• Pricing and margin management
• Financial and commercial analysis
• Market intelligence and competitive analysis
• Customer relationship management
• Contract and commercial negotiation
• Demand and sales forecasting
• Trade marketing
• Team leadership and development

Leadership & Behavioural Competencies

• Strong strategic and commercial thinking
• Results-oriented mindset
• Strong negotiation and influencing skills
• Excellent communication and presentation skills
• Strong customer and relationship management capabilities
• Analytical and data-driven decision making
• Ability to identify and capitalize on market opportunities
• Strong cross-functional collaboration
• Change management and transformation capabilities
• Ability to lead and develop high-performing teams

Preferred Industry & Market Experience

• Canned tuna
• Canned sardines
• Seafood processing
• Food manufacturing
• FMCG
• Private-label manufacturing
• Retail and foodservice channels
• International export markets
• Consumer packaged goods

Success Profile

The successful candidate will be expected to:

• Deliver profitable and sustainable sales growth.
• Expand international market presence and export revenues.
• Strengthen brands and overall market positioning.
• Develop and maintain strategic customer and distributor relationships.
• Increase market share while protecting commercial margins.
• Identify and develop new markets, products and revenue opportunities.
• Build and lead a high-performing commercial organization.
• Establish strong commercial planning, forecasting and pricing disciplines.
• Position the business as a competitive regional seafood producer and trusted international private-label partner.