Assistant Store Manager - Fashion Retail Job Snapshot Role: Assistant Store Manager - Fashion Retail Location: Masqaţ, Oman Industry: Apparel and Fashion Function: Store-Branch Management Experience: 3 years of progressive customer-centric retail experience Job Type: Full-time
Job Details Country: Oman City: Masqaţ Industry: Apparel and Fashion Function: Store-Branch Management Salary: Not disclosed Gender: No Preference Candidate Nationality: Not specified Job Type: Full-time
Position Overview
The Assistant Store Manager - Fashion Retail role in Masqaţ, Oman supports the overall operation of the store while helping deliver a seamless customer experience and strong commercial performance. Working closely with the Store Manager, the position oversees daily activities, team performance, sales targets, stock availability, visual presentation and customer service, while taking responsibility for store management when the Store Manager is absent.
Sales and Customer Focus
- Keep customer needs at the center of day-to-day store activities and decisions.
- Maintain a consistently high standard of customer focus across the store.
- Lead by example in customer service and encourage the team to follow the same standards.
- Actively identify opportunities to achieve or exceed store sales targets.
- Ensure team members understand applicable KPIs, sales targets and expected performance.
- Implement promotional offers and related stock activities correctly within the store.
- Apply store sales strategies effectively to support revenue and business objectives.
- Work with the Store Manager to establish and achieve sales targets.
- Monitor sales results and key performance indicators to identify areas requiring attention.
Store Administration and Inventory Support
- Oversee inventory control and merchandising to support appropriate product availability.
- Conduct regular stock checks and coordinate replenishment to maintain accurate stock levels.
- Ensure the store has the required stock package and appropriate inventory levels to maximize sales potential.
- Maintain efficient back-store operations and merchandise replenishment.
- Ensure store layout and product presentation remain aligned with brand standards.
- Communicate relevant stock and layout changes clearly to the store team.
Presentation and Retail Standards
- Maintain a high standard of visual merchandising and store presentation across all areas.
- Ensure each team member follows established retail standards and understands their responsibility for maintaining the store environment.
- Monitor presentation standards among employees and ensure the store consistently represents the company 's expected image, including adherence to the applicable dress code.
Staffing and Team Performance
- Manage and monitor salesperson schedules, including working hours, vacations and days off.
- Maintain staff leave records.
- Address salesperson concerns and complaints appropriately.
- Provide ongoing performance feedback and counselling when necessary.
- Encourage sales team participation in establishing store goals and developing practical plans to achieve them.
- Support staff performance management and take corrective or progressive disciplinary action when necessary.
- Demonstrate reliability, dependability and punctuality while setting appropriate standards for the team.
Store Security
- Ensure established security procedures are followed throughout the store.
- Maintain strong awareness of risks involving merchandise and money, and reinforce appropriate security practices among store employees.
Professional Conduct
The Assistant Store Manager is expected to handle employee and employment-related information with strict confidentiality and demonstrate a high level of integrity and ethical judgment when making workplace decisions.
Desired Experience
- 3 years of progressive experience in a customer-centric role within retail.
- Strong management and leadership experience.
- Effective problem-solving skills.
- Proven ability to enhance customer engagement.
- Demonstrated success in achieving and exceeding store sales KPI targets.
- Bachelor 's degree in business administration, retail management or a related field is preferred.