Web Content Lead - Hybrid NZ Role, Drive Digital Experience

Z Energy NZ; Wellington; Hybrid; NZD 97,000 - 108,000; Full time

Benefits offered by this job

KiwiSaver

Medical insurance

Hybrid work

Job summary

Z Energy NZ is seeking a Kaitaki Ihirangi Tukutuku Web Content Manager to shape and optimise our websites across Z, Caltex, and U-GO. You will combine hands-on content management with strategic use of data to improve customer experiences.

You will lead governance, publish and optimise content, and collaborate with Marketing, Technology and agencies to deliver measurable digital improvements that balance customer, brand and commercial priorities.

Qualifications

• Experience managing websites and digital content through a content management system.
• Strong knowledge of website operations and governance.
• Experience using Google Analytics (GA4) or similar tools to generate insights.
• Strong knowledge of SEO, GEO, content optimisation and digital customer experience best practices.
• Proven ability to translate data and technical concepts into clear recommendations.

Responsibilities

• Own and continuously improve the web experience across the Z, Caltex and U-GO websites, balancing customer needs, business priorities and brand standards.
• Lead website governance, content standards and quality assurance, helping stakeholders deliver consistent and effective digital experiences.
• Partner with Marketing, Communications, Technology and agency teams to prioritise initiatives and deliver website enhancements.
• Use website analytics, customer insights and performance data to identify opportunities and drive continuous improvement.
• Translate technical information into clear recommendations that influence decision-making and improve customer outcomes.
• Identify, prioritise and implement improvements that enhance customer journeys and website effectiveness.
• Manage and publish content, imagery, video and digital assets, ensuring content is accurate, on-brand and optimised for search and discoverability.

Skills

Stakeholder management

Communication

SEO

Google Analytics GA4

Content management

Digital content

Cross-functional collaboration

Attention to detail

Commercial judgement

Problem solving

Tools

Google Analytics GA4

Content Management System (CMS)

Job description

Z Energy NZ is seeking a Kaitaki Ihirangi Tukutuku Web Content Manager to shape and optimise our websites across Z, Caltex, and U-GO. You will combine hands-on content management with strategic use of data to improve customer experiences.

You will lead governance, publish and optimise content, and collaborate with Marketing, Technology and agencies to deliver measurable digital improvements that balance customer, brand and commercial priorities.