Strategic Insights Leader – Growth & Brand Innovation

Colgate-Palmolive; Auckland; Sur place; NZD 90 000 - 130 000; Plein temps

Résumé du poste

Colgate-Palmolive in Auckland seeks a Commercial Insights Manager to gather, analyse and translate data into strategic actions across brands and campaigns.

The role leads research initiatives, manages external suppliers and builds advanced analytics dashboards to inform decision making.

Collaborating with Brand, Sales and Marketing teams, you will drive shopper insights, product innovation, and omnichannel experiences to power growth while championing inclusion and diversity.

Qualifications

• At least 3 to 5 years of proven experience in a research/ insights agency.
• Experience in Consumer & Market Insights for innovation/ mining trends/ NPD insights.
• Experience in new product innovation, consumer feedback in innovation process that helps to learn, adapt and test online.
• Strong command of standard and evolving insights methodologies, including culture and data to solve complex business challenges and create/recommend appropriate action.
• Articulate and able make impactful presentations and influence an audience.
• Strong ad hoc research background;
• Experience in U&A, Segmentation, Strategic and Brand Development Research (including Innovation)

Responsabilités

• Synthesize qualitative insights with quantitative data to create a comprehensive view of the consumer using various tools.
• Deliver best-practice market insights, enabling people focused strategies to shape the decisions our business makes around key brands, innovation and customer initiatives.
• Data integration: Combine data from various sources to provide comprehensive views that inform growth strategies and business decisions.
• Be the subject matter expert and advisor to key stakeholders to ensure that people's intrinsic insights are embedded into all aspects of the business.
• Deliver insights and recommendations to the wider team, using data visualization tools to inform business strategies and performance outcomes.
• Lead and manage research projects according to the needs of the business to help deliver relevant insights and keep on top of trends. (e.g. MMM)
• Dashboard Development: Oversee the development of advanced analytics dashboards that deliver real-time insights into operational performance.
• Shopper & brand experience activation: Work with Retailers Loyalty Data Agencies to identify opportunities for growth in innovation, design product/ pack experience and retail experience
• Assist brand teams with building Omnichannel shopper journeys
• Manage all third-party research suppliers including selection and performance. Also work with third parties to identify new research techniques and solutions in line with business needs.

Connaissances

Research insights

Stakeholder influence

Data visualization

MMM experience

Presentations

Outils

Data visualization tools

Description du poste

Colgate-Palmolive in Auckland seeks a Commercial Insights Manager to gather, analyse and translate data into strategic actions across brands and campaigns.

The role leads research initiatives, manages external suppliers and builds advanced analytics dashboards to inform decision making.

Collaborating with Brand, Sales and Marketing teams, you will drive shopper insights, product innovation, and omnichannel experiences to power growth while championing inclusion and diversity.