Strategic Marketing & Market Intelligence Lead

NCA Group Limited; Henderson-Massey; Vor Ort; NZD 110.000 - 150.000; Vollzeit

Zusammenfassung

NCA Group Limited in Auckland seeks a Strategic Marketing & Market Intelligence Manager to direct marketing activities and market intelligence across design, fit-out and equipment solutions, translating evidence into growth priorities for NZ and international markets.

You will lead branding, multi-channel campaigns, analytics, AI-enabled insights, and collaborate with sales, design and project teams to drive commercial value and customer engagement.

Qualifikationen

• Bachelor's degree or higher in Marketing, Business, Commerce or related discipline.
• Relevant marketing or market research experience preferred within commercial sectors.
• Familiarity with AI-enabled marketing platforms and data analytics is preferred.
• Strong analytical, communication and organisational skills.
• Ability to translate market insights into marketing strategies.

Aufgaben

• Develop, direct and implement annual and multi-year marketing strategies aligned with business plans.
• Establish and maintain brand positioning and messaging across channels.
• Lead market research, competitor analysis and industry-trend assessment with AI-enabled tools.
• Plan and optimise marketing campaigns across digital, direct, and industry channels.
• Oversee responsible AI governance and data integrity in marketing activities.

Kenntnisse

Analytical skills

Written and verbal communication

Planning & organisational skills

Campaign coordination

Market insights

Ausbildung

Bachelor's degree or higher in Marketing/Business/Commerce

Tools

AI-enabled marketing platforms

Marketing automation tools

Data analytics tools

Jobbeschreibung

NCA Group Limited in Auckland seeks a Strategic Marketing & Market Intelligence Manager to direct marketing activities and market intelligence across design, fit-out and equipment solutions, translating evidence into growth priorities for NZ and international markets.

You will lead branding, multi-channel campaigns, analytics, AI-enabled insights, and collaborate with sales, design and project teams to drive commercial value and customer engagement.