Commercial Insights Manager

Colgate-Palmolive; Auckland; On-site; NZD 90,000 - 130,000; Full time

Job summary

Colgate-Palmolive in Auckland seeks a Commercial Insights Manager to gather, analyse and translate data into strategic actions across brands and campaigns.

The role leads research initiatives, manages external suppliers and builds advanced analytics dashboards to inform decision making.

Collaborating with Brand, Sales and Marketing teams, you will drive shopper insights, product innovation, and omnichannel experiences to power growth while championing inclusion and diversity.

Qualifications

• At least 3 to 5 years of proven experience in a research/ insights agency.
• Experience in Consumer & Market Insights for innovation/ mining trends/ NPD insights.
• Experience in new product innovation, consumer feedback in innovation process that helps to learn, adapt and test online.
• Strong command of standard and evolving insights methodologies, including culture and data to solve complex business challenges and create/recommend appropriate action.
• Articulate and able make impactful presentations and influence an audience.
• Strong ad hoc research background;
• Experience in U&A, Segmentation, Strategic and Brand Development Research (including Innovation)

Responsibilities

• Synthesize qualitative insights with quantitative data to create a comprehensive view of the consumer using various tools.
• Deliver best-practice market insights, enabling people focused strategies to shape the decisions our business makes around key brands, innovation and customer initiatives.
• Data integration: Combine data from various sources to provide comprehensive views that inform growth strategies and business decisions.
• Be the subject matter expert and advisor to key stakeholders to ensure that people's intrinsic insights are embedded into all aspects of the business.
• Deliver insights and recommendations to the wider team, using data visualization tools to inform business strategies and performance outcomes.
• Lead and manage research projects according to the needs of the business to help deliver relevant insights and keep on top of trends. (e.g. MMM)
• Dashboard Development: Oversee the development of advanced analytics dashboards that deliver real-time insights into operational performance.
• Shopper & brand experience activation: Work with Retailers Loyalty Data Agencies to identify opportunities for growth in innovation, design product/ pack experience and retail experience
• Assist brand teams with building Omnichannel shopper journeys
• Manage all third-party research suppliers including selection and performance. Also work with third parties to identify new research techniques and solutions in line with business needs.

Skills

Research insights

Stakeholder influence

Data visualization

MMM experience

Presentations

Tools

Data visualization tools

Job description

No Relocation Assistance Offered

Job Number #176671 - Auckland, North Island, New Zealand

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Title: Commercial Insights Manager

Location: Auckland

Role Summary:

The purpose of the Consumer Insights Manager is to gather, analyse, interpret data and insights to inform business decisions, strategies, marketing campaigns, product development and other key initiatives.

Responsibilities:

Bring and Keep People Front & Centre of the business

• Synthesizing Data: Integrate qualitative insights with quantitative data to create a comprehensive view of the consumer using various tools.
• Deliver best-practice market insights, enabling people focused strategies to shape the decisions our business makes around key brands, innovation and customer initiatives.
• Data Integration: Combine data from various sources to provide comprehensive views that inform growth strategies and business decisions
• Be the subject matter expert and advisor to key stakeholders to ensure that people's intrinsic insights are embedded into all aspects of the business.
• Deliver insights and recommendations to the wider team, using data visualization tools to inform business strategies and performance outcomes.

Designing, developing, and implementing actionable research programs for CP brands.

• Discussing specific business and brand health opportunities with Brand and recommending appropriate research design/plan
• Strategic Guidance: Empower decision-makers with actionable intelligence to drive business agility and competitive advantage.
• Lead and manage research projects according to the needs of the business to help deliver relevant insights and keep on top of trends. (e.g. MMM)
• Dashboard Development: Oversee the development of advanced analytics dashboards that deliver real-time insights into operational performance.

Shopper & brand experience activation:

• Work with Retailers Loyalty Data Agencies to identify opportunities for growth in innovation, design product/ pack experience and retail experience
• Assist brand teams with building Omnichannel shopper journeys

Manage all third-party research suppliers including selection and performance. Also work with third parties to identify new research techniques and solutions in line with business needs.

Required Qualifications (3-5 bullet points):

• At least 3 to 5 years of proven experience in a research/ insights agency
• Ideally with additional experience in the client side of a multinational or in an advertising agency strategy role or in an innovation agency
• Experience in Consumer & Market Insights for innovation/ mining trends/ NPD insights
• Experience in new product innovation, consumer feedback in innovation process that helps to learn, adapt and test online
• Strong command of standard and evolving insights methodologies, including culture and data to solve complex business challenges and create/recommend appropriate action.
• Articulate and able make impactful presentations and influence an audience
• Strong ad hoc research background;
• Experience in U&A, Segmentation, Strategic and Brand Development Research (including Innovation)

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Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form (https://docs.google.com/forms/d/e/1FAIpQLSdaxk_eF4utznQoVHlxmL9jVFJbOkM4Oe5CAdKOg-h9EPdLfg/viewform) should you require accommodation.

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