Senior Marketing Manager

Placements24; Queenstown; Hybrid; NZD 120,000 - 180,000; Full time

Benefits offered by this job

Bonus

Health insurance

Dental care

Retirement plan

Hybrid work

Professional development

Paid time off

Job summary

Placements24 in Queenstown is seeking an experienced Senior Marketing Manager to lead the development and execution of comprehensive marketing strategies. You will drive brand growth, customer acquisition and revenue generation across digital, content, PR, and market research, collaborating with sales, product, and executive teams.

The role requires a strategic leader who can oversee multiple marketing functions, mentor the team, manage budgets, and deliver measurable results in a hybrid work

Qualifications

• Bachelor's degree required in Marketing, Business Admin or related field.
• Proven track record in senior marketing roles with successful campaigns.
• Strong leadership and project management skills.

Responsibilities

• Develop and execute integrated marketing strategies across channels.
• Oversee marketing budget to maximize ROI and KPIs.
• Lead creation of marketing collateral and brand messaging.
• Conduct market research and customer segmentation to identify growth opportunities.
• Lead and mentor the marketing team to high performance.
• Measure campaign effectiveness and report insights for optimization.

Skills

Strategic leadership

Digital marketing

Brand strategy

Campaign management

CRM & analytics

Team mentorship

Communication

Education

Bachelor's in Marketing or related field

Tools

CRM systems

Analytics platforms

Marketing automation tools

Job description

About the Role

Our client is looking for an experienced and strategic Senior Marketing Manager to join their team in Queenstown . You will be responsible for developing and executing comprehensive marketing strategies that drive brand growth, customer acquisition, and revenue generation. This role requires a leader who can oversee multiple marketing functions, from digital campaigns and content marketing to public relations and market research. You will collaborate closely with sales, product development, and executive teams to ensure marketing initiatives align with business objectives. This is a fantastic opportunity to lead marketing efforts in a growing organization, working within a hybrid model that offers flexibility.

Key Responsibilities

• Develop and implement integrated marketing strategies across all channels, including digital, social media, content, email, and traditional advertising.
• Manage the marketing budget effectively, allocating resources to maximize ROI and achieve key performance indicators.
• Oversee the creation of compelling marketing collateral, campaigns, and brand messaging.
• Conduct market research, competitor analysis, and customer segmentation to identify new opportunities and inform strategy.
• Lead and mentor the marketing team, fostering a collaborative and high-performing environment.
• Measure and report on the effectiveness of marketing campaigns, providing insights and recommendations for optimization.

Requirements

• Proven experience as a Marketing Manager or similar senior role, with a track record of successful campaign execution.
• Demonstrated expertise in various marketing disciplines, including digital marketing, content strategy, branding, and analytics.
• Strong leadership, communication, and project management skills.
• Proficiency with marketing automation tools, CRM systems, and analytics platforms.
• Ability to think strategically and translate business goals into actionable marketing plans.
• Bachelor's degree in Marketing, Business Administration, or a related field is required.

Benefits

• Highly competitive salary and performance-based bonus structure.
• Comprehensive health, dental, and retirement benefits.
• Opportunities for professional development and career advancement.
• Hybrid work model providing a balance of in-office collaboration and remote flexibility in Queenstown .
• A dynamic work environment with exposure to strategic decision-making.
• Generous paid time off and paid holidays.