Senior Marketing Manager

Henson Recruitment NZ; Christchurch; On-site; NZD 140,000 - 160,000; Full time

Job summary

Consumer Retail Group in Christchurch is seeking a Senior Marketing Manager to lead marketing across a large multi-brand portfolio, aligning investment with commercial priorities. You will lead a small internal team and partner with sales and operations to drive growth.

Based in Christchurch, you will oversee brand strategy, digital acquisition, social media, content, campaigns, launches, sponsorships and events, while managing budgets, agencies and performance.

Qualifications

• Significant in-house marketing management and delivery experience.
• Experience across a large multi-brand portfolio.
• Experience managing substantial budgets and prioritising investment across brands.
• Strong stakeholder management across sales, commercial and operations.
• Broad capability across brand, digital, social media, content and customer acquisition.
• Excellent social media knowledge and engaging video content.
• Experience leading a small marketing team.
• Ability to work with agency partners and senior leadership.
• Experience in consumer retail or multi-site business; family-owned beneficial.

Responsibilities

• Shape and deliver marketing across a large portfolio of consumer brands.
• Lead a small internal team and collaborate with sales and operational stakeholders.
• Manage budgets, agency partners and marketing performance.
• Align investment with the group’s commercial priorities.

Skills

In-house marketing

Multi-brand marketing

Budget management

Stakeholder management

Brand strategy

Digital marketing

Social media

Video content

Team leadership

Agency management

Senior leadership

Job description

This established New Zealand retail group manages an extensive portfolio of consumer brands across multiple locations. The business has a strong market presence, great recent financial results with ambitious plans for continued growth and a highly commercial culture where marketing works closely with sales and operational teams.

Senior Marketing Manager

Consumer Retail Group

$140-160k Package

The role:

This senior leadership role will shape and deliver marketing across a large portfolio of consumer brands, ensuring investment is aligned with the group’s commercial priorities. As part of the senior leadership team, you will lead a small internal team and work closely with sales and operational stakeholders across brand strategy, digital acquisition, social media, video content, websites, campaigns, launches, sponsorships and events, while managing budgets, agency partners and marketing performance.

You:

You will be a commercially astute marketing leader who builds credibility quickly, works collaboratively and brings solutions to the table. You should be equally comfortable setting the direction and getting personally involved in delivery when required.

• Significant in-house marketing management and delivery experience
• Proven responsibility for marketing across a large multi-brand portfolio
• Experience managing substantial budgets and prioritising investment across different brands
• Strong stakeholder management skills and the ability to build productive relationships across sales, commercial and operational teams
• Broad capability across brand, digital, social media, content and customer acquisition
• Excellent social media knowledge and a strong understanding of engaging video content
• Experience leading and developing a small marketing team
• Confidence managing creative, media and specialist agency partners
• The ability to contribute effectively as part of a senior leadership team
• A practical, adaptable and solutions-focused approach
• Experience gained within consumer retail, a multi-site business or another fast-moving customer-led environment
• Previous experience within a privately or family-owned business would be beneficial

Based in Christchurch, the opportunity is open to local talent and experienced marketers willing to relocate to a city firmly on the upward curve.