Marketing Manager

Avanti Finance; Auckland; On-site; NZD 120,000 - 180,000; Full time

Job summary

Avanti Finance in New Zealand and Australia is seeking a Marketing Manager to own the Australian portfolio and Auto and Personal Lending communications across NZ. You will plan and deliver marketing activity, develop content for digital channels, manage campaigns, and partner with sales, product and leadership to drive growth.

Reporting to the Head of Marketing, you’ll own lifecycle marketing, optimise campaigns with data insight, and lead agency relationships across both countries.

Qualifications

• Around 7+ years of marketing experience
• Broad exposure across campaigns, communications and content
• Experience with customer lifecycle or retention marketing
• Strong written communication and attention to detail
• Commercial thinking and an interest in understanding business performance
• Confidence working with stakeholders at different levels
• A proactive approach and a willingness to bring ideas forward
• Curiosity, initiative and a genuine desire to keep learning
• Experience within financial services, insurance or another regulated industry would be beneficial, but not essential

Responsibilities

• Own and deliver marketing activity across our Australian portfolio and Auto and Personal Lending in New Zealand
• Develop and execute marketing plans, campaigns and communications aligned to business objectives
• Create content across digital channels including email, web and social media
• Manage advertising activity and agency relationships
• Deliver customer lifecycle and data-driven marketing initiatives
• Maintain website content, marketing collateral and customer communications
• Analyse campaign performance and identify opportunities for improvement
• Partner closely with sales, product, lending and leadership teams
• Support events, presentations, sales tools and other business development initiatives
• Contribute ideas that help improve customer engagement, brand awareness and commercial outcomes

Skills

Marketing management

Stakeholder management

Content creation

Lifecycle marketing

Data-driven marketing

Written communication

Commercial thinking

Project ownership

Initiative

Learning agility

Job description

We’re on a mission to become the best specialist lending company in New Zealand and Australia, and we’re looking for ambitious, driven people to help get us there.

We’ve got bold goals and a clear vision for the future. That means exciting opportunities for those ready to champion new ideas, challenge the status quo, and grow alongside us.

If you’re hungry to make an impact, thrive in a fast-paced environment, and love turning ideas into action – you’ll feel right at home here.

You’ll take responsibility for our Australian marketing portfolio, along with our Auto and Personal Lending portfolios in New Zealand. Working closely with stakeholders across both countries, you’ll deliver marketing activity that drives growth, engagement and brand awareness.

Reporting to the Head of Marketing, you’ll plan and deliver marketing activity across your portfolios. This is a broad role with plenty of variety. One day you might be launching a new campaign, the next developing customer communications, managing advertising activity, updating website content or creating collateral. We’re looking for someone who enjoys rolling up their sleeves, getting things done and taking ownership of outcomes.

You’ll join a collaborative marketing team where you’ll have support when you need it, but you’ll also be trusted to bring ideas forward, build relationships and drive initiatives from concept through to delivery.

What you'll do

• Own and deliver marketing activity across our Australian portfolio and Auto and Personal Lending in New Zealand
• Develop and execute marketing plans, campaigns and communications aligned to business objectives
• Create content across digital channels including email, web and social media
• Manage advertising activity and agency relationships
• Deliver customer lifecycle and data-driven marketing initiatives
• Maintain website content, marketing collateral and customer communications
• Analyse campaign performance and identify opportunities for improvement
• Partner closely with sales, product, lending and leadership teams
• Support events, presentations, sales tools and other business development initiatives
• Contribute ideas that help improve customer engagement, brand awareness and commercial outcomes

What we're looking for

You’re likely already working as a Marketing Manager of a particular portfolio, or you're operating at that level within a larger team and looking for more scope and ownership.

You enjoy having responsibility and you're confident enough to influence stakeholders, challenge constructively when needed and build credibility across the business.

We're looking for someone who brings:

• Around 7 or more years of marketing experience
• Broad exposure across campaigns, communications and content
• Experience with customer lifecycle or retention marketing
• Strong written communication and attention to detail
• Commercial thinking and an interest in understanding business performance
• Confidence working with stakeholders at different levels
• A proactive approach and a willingness to bring ideas forward
• Curiosity, initiative and a genuine desire to keep learning

Experience within financial services, insurance or another regulated industry would be beneficial, but it isn't essential.