Marketing Manager

TW Group; Auckland; Hybrid; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Mobile phone plan

Laptop provided

Fully subsidised Southern Cross Health

Professional development opportunities

Employee discounts across suppliers

Job summary

TW Group is seeking an experienced Marketing Manager to lead marketing across our diverse portfolio of brands. You’ll blend strategy with hands-on delivery to raise brand visibility, engagement and growth across multiple markets.

In this senior role, you’ll manage campaigns, content, social media and external partners, reporting to senior leaders and shaping the group’s marketing direction with commercial acumen and proactive ownership.

Qualifications

• Proven experience in a marketing management or senior marketing coordination role, with relevant qualifications.
• Experience leading projects and coordinating stakeholders, contractors and suppliers across locations.
• Hands-on experience creating content and managing social media channels.

Responsibilities

• Lead and execute group-wide marketing strategy across all TW Group brands.
• Develop original campaign concepts, storytelling, social media and content ideas.
• Create and coordinate engaging content across written, visual, video and digital formats.
• Write and edit social media posts, website content, case studies and newsletters.
• Build a forward-looking content calendar and source stories across the Group.

Skills

Marketing strategy

Content creation

Social media management

Stakeholder engagement

Education

Bachelor's degree in Marketing or Communications

Tools

Content management systems

Analytics platforms

Job description

TW Group is one of the only vertically integrated property development, civil, construction and trade companies in New Zealand. With 14 individual businesses, we have the unique advantage of being able to offer our clients the full suite of development and construction services, from the planning phase through to the final lick of paint.

By bringing specialist expertise together under one umbrella, we provide a seamless construction and development experience, ensuring projects are delivered efficiently, on budget, and to the highest standard. Our integrated approach gives clients a single point of contact while benefiting from the expertise and capability of an entire group of industry-leading businesses.

The Opportunity

Are you a strategic marketer who loves bringing brands to life and turning great ideas into exceptional results?

We’re looking for an experienced and commercially minded Marketing Manager to lead and elevate marketing across the entire TW Group portfolio. This is an exciting opportunity to shape the strategic direction of multiple well-established brands, influence business performance, and create meaningful connections with customers, stakeholders, and communities.

In this role, you’ll combine creativity, commercial thinking, and hands-on delivery to strengthen brand presence, drive engagement, and support growth across the Group.

The Role

The Marketing Manager is responsible for leading and executing the Group’s marketing activities, ensuring our brands remain visible, relevant, and well-positioned within their target markets.

This is a highly hands-on role suited to a proactive and commercially minded marketer who naturally identifies opportunities, generates fresh ideas, and drives them through to successful implementation. he Marketing Manager is responsible for the day-to-day delivery of the marketing function, while engaging and managing external specialists where additional expertise or capacity is required.

Working with a high degree of autonomy, you will take ownership of the marketing calendar, create momentum across the Group, and proactively deliver initiatives that support business growth, brand awareness, and customer engagement. Rather than waiting for direction, you will anticipate needs, identify emerging opportunities, and ensure marketing activity remains aligned with business priorities.

This is a unique opportunity to shape the success and reputation of multiple brands while making a meaningful impact across a diverse and growing group of businesses.

What You’ll Be Doing

• Responsible for the day-to-day delivery of core marketing functions, ensuring activities are effectively planned, coordinated, and executed.
• Lead and execute marketing strategy across all TW Group, including brand-specific strategies and initiatives.
• Develop original campaign, storytelling, social media and content ideas.
• Create and coordinate engaging content across written, visual, video and digital formats.
• Write and edit social media posts, website content, project stories, case studies, newsletters, award submissions and other marketing collateral.
• Build a forward-looking content calendar and ensuring a consistent flow of relevant material.
• Proactively source stories, project updates, photography and content opportunities from across the Group.
• Collaborating with stakeholders across the business to support strategic and operational objectives.

What You’ll Bring

• Proven experience in a marketing management or senior marketing coordination role, supported by relevant qualifications in marketing, communications, or a related field.
• Experience leading projects and coordinating stakeholders, contractors, and suppliers across multiple locations.
• Proven hands-on experience creating content and managing social media channels.
• Proactive, self-starting approach, with the confidence to identify what needs to be done and make it happen.
• Creative thinker with the ability to generate innovative, practical, and commercially focused marketing initiatives.
• Confidence engaging with senior leaders and independently progressing agreed initiatives.
• Ability to build a deep understanding of business operations, people, and projects to identify authentic marketing opportunities and compelling brand stories.
• Capable of balancing strategic planning with hands-on execution, ensuring successful delivery of marketing initiatives from concept through to completion.
• Competitive remuneration based on experience.
• Access to various company benefits such as a mobile phone and plan, and laptop computer.
• Fully subsidised Southern Cross Health Insurance from day one (dependent on eligibility criteria).
• Professional development and training opportunities to help our employees enhance their skills and advance their careers.
• Access to confidential expert services such as counselling, career advice, and financial advisors.
• Access to employee discounts with various suppliers across Aotearoa.

Ready to join the TW Team?

If you’re someone who enjoys balancing big-picture thinking with hands-on delivery and thrives in a fast-paced environment, we’d love to hear from you.

The successful candidate must successfully complete all pre-employment checks, including a medical assessment, drug and alcohol screening, and a Ministry of Justice criminal conviction check.