Senior Growth & Acquisition Marketing Strategist

Air New Zealand; Auckland; On-site; NZD 90,000 - 140,000; Part time

Job summary

Air New Zealand is seeking a Senior Marketing Acquisition Specialist on a 12‑month fixed-term contract to drive acquisition across paid, owned, earned and shared channels. You will connect customer, market and commercial insight to shape audience, propositions and delivery across omni-channel marketing efforts.

You’ll lead experimentation, measurement and performance insights to optimise investment and outcomes, while coaching teams and elevating marketing practice across our cross-functional

Responsibilities

• Lead acquisition marketing strategy, connecting customer, market and commercial insight to clear decisions and outcomes.
• Identify and prioritise opportunities to capture current demand and create future demand across key customer segments.
• Work closely with internal and agency teams to build audience, proposition and channel approaches across paid, owned, earned and shared channels.
• Use data, experimentation and measurement to improve marketing effectiveness and guide investment.
• Share your expertise, coach others and help lift marketing practice, standards and capability.

Job description

Air New Zealand is seeking a Senior Marketing Acquisition Specialist on a 12‑month fixed-term contract to drive acquisition across paid, owned, earned and shared channels. You will connect customer, market and commercial insight to shape audience, propositions and delivery across omni-channel marketing efforts.

You’ll lead experimentation, measurement and performance insights to optimise investment and outcomes, while coaching teams and elevating marketing practice across our cross-functional