Senior Digital Optimization & Experience Specialist

Air New Zealand; Auckland; On-site; NZD 90,000 - 130,000; Full time

Job summary

Air New Zealand is seeking a Senior Digital Commerce & Experience Specialist to sit at the intersection of data, product, and commercial performance. You will help teams make smarter, faster decisions grounded in evidence across web and app experiences.

You'll lead experimentation, work with GA4, GTM, and BigQuery, and partner with Product, UX, Design and Marketing to deliver measurable improvements across customer journeys and personalisation. This is a high-impact role in Auckland.

Qualifications

• 6+ years’ experience in digital optimisation, experimentation, or digital commerce roles.
• Proven track record of delivering measurable commercial impact through experimentation and optimisation.
• Advanced data literacy with the ability to self-serve using raw behavioural and commercial data (e.g. BigQuery/SQL).
• Ability to translate complex behavioural patterns into clear, decision-ready narratives.
• Strong hands-on expertise with GA4, Google Tag Manager, and BigQuery, including advanced SQL.
• Experience with experimentation platforms such as Optimizely or Adobe Target.
• Strong commercial acumen with the ability to size opportunities and prioritise effectively.

Responsibilities

• Translate customer behaviour and commercial signals into prioritised optimisation opportunities that improve conversion, revenue, and experience outcomes.
• Strengthen digital measurement across web and app, including GA4, Google Tag Manager, and scalable dataLayer architecture.
• Generate decision-ready insights using behavioural and commercial data, via BigQuery, to guide high-impact actions.
• Identify friction points and value gaps across acquisition, booking, and post-booking journeys to improve lifetime value.
• Lead optimisation prioritisation using quantified impact, ensuring focus on what delivers the greatest commercial return.
• Design and oversee A/B and multivariate experiments, applying CRO expertise to drive measurable uplift in performance.
• Partner with Product, UX, Design, and Marketing to deliver evidence-led improvements across journeys, messaging, and personalisation.

Skills

Digital optimisation

Experimentation

Digital commerce

Data literacy

GA4

Google Tag Manager

BigQuery

SQL

A/B testing

Tools

GA4

Google Tag Manager

BigQuery

SQL

Job description

Air New Zealand is seeking a Senior Digital Commerce & Experience Specialist to sit at the intersection of data, product, and commercial performance. You will help teams make smarter, faster decisions grounded in evidence across web and app experiences.

You'll lead experimentation, work with GA4, GTM, and BigQuery, and partner with Product, UX, Design and Marketing to deliver measurable improvements across customer journeys and personalisation. This is a high-impact role in Auckland.