Senior Content & Social Media Strategist

Wellington; Wellington; Hybrid; NZD 99,000 - 116,000; Full time

Benefits offered by this job

5 weeks annual leave (pro-rata)

Flexible working options

Health and wellbeing support

Council staff discounts

Learning and development programmes

Job summary

Wellington City Council invites applications for a Senior Advisor Content and Channels to lead social media and content across our internal and external channels. This fixed-term parental leave cover runs through to 30 September 2027 and sits within the Communications and Creative team.

You will craft engaging content, guide council campaigns, provide strategic social media advice to leaders, monitor channels, and support emergency communications as needed, helping Wellingtonians connect with

Qualifications

• Several years' experience managing social media in a communications, marketing, media or public sector environment.
• A track record of developing successful social media campaigns and content.
• Outstanding written communication skills and sound judgement.
• Experience providing strategic advice to stakeholders and senior leaders.
• Strong analytical skills and the ability to turn data into actionable insights.
• A proactive, solutions-focused approach and the ability to perform under pressure.
• A collaborative style and a passion for connecting communities through great communication.

Responsibilities

• Develop and deliver content and campaigns that connect with Wellingtonians.
• Create compelling content that showcases Council projects, facilities, services and people.
• Provide expert advice and coaching on social media best practice.
• Monitor channels, identify emerging issues and help manage reputation risks.
• Analyse performance and provide insights that inform decision-making.
• Support the Council's emergency management and crisis communications response when needed.

Skills

Social media strategy

Content creation

Audience engagement

Written communication

Strategic advice

Analytics

Collaborative style

Tools

Social media platforms

Job description

Wellington City Council invites applications for a Senior Advisor Content and Channels to lead social media and content across our internal and external channels. This fixed-term parental leave cover runs through to 30 September 2027 and sits within the Communications and Creative team.

You will craft engaging content, guide council campaigns, provide strategic social media advice to leaders, monitor channels, and support emergency communications as needed, helping Wellingtonians connect with