SDR - Sales Development Representative

Stickybeak; Auckland; On-site; NZD 50,000 - 70,000; Full time

Job summary

Stickybeak is seeking an entry-level Sales Development role to support Account Executives by turning demand into qualified pipeline. You will book demos and grow pipeline while being coached and developed in a fast-growing startup environment.

You will use AI tools to research accounts, craft personalised outreach, and learn the art of discovery notes in Hubspot. This is a role designed to build a career in sales with real impact.

Qualifications

• Entry-level sales role with coaching and development.
• Ability to write effective cold messages.
• Interest in AI-assisted sales.
• Comfort with fast-moving startup environment.

Responsibilities

• Research and identify target accounts across FMCG in your market.
• Use AI tools to sharpen research and outreach at scale.
• Run highly personalised outreach across email, LinkedIn, and phone.
• Capture sharp discovery notes in Hubspot after every call.
• Book qualified opportunities into demos and hand to the AE team.
• Follow up on inbound and event leads fast.
• Show up for Stickybeak at events in your region.

Skills

Curiosity

Resilience

Strong writing

Interpersonal skills

AI tools familiarity

Education

Marketing/Business degree

Tools

Hubspot

CRM software

Job description

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

We are a tech startup, have built something that works in New Zealand, and we're already selling well into Australia too. Now we want to turn that into a rocket ship.

This role exists to support our Account Executives, turning demand into qualified pipeline right at the top of the funnel. You'll be directly accountable for booking demos and growing pipeline, so the impact of what you do shows up in the numbers every week. It's an entry-level sales role where you'll be coached properly, developed on purpose, and handed a real platform to build a career on. As a start-up in growth mode, what you focus on day to day will shift as we do.

Here's the thing: we're not hiring for a CV, we're hiring for a mindset. We want someone resilient, endlessly curious about people and businesses, and genuinely energised by asking the right questions to uncover a real need. Someone who's excited to work alongside AI tools rather than just use them, because AI is how we're going to scale this function. A marketing or business degree is valuable and will help you pick things up fast, but it's not what gets you the job. Attitude, curiosity, and grit do.

Key responsibilities

• Research and identify target accounts across FMCG in your market
• Use AI tools to sharpen your research, personalise outreach at scale, and work smarter, not harder
• Run highly personalised outreach across email, LinkedIn, and phone
• Ask sharp, relevant questions that uncover what a prospect actually needs, then write messages that speak to it
• Follow up on inbound and event leads fast
• Show up for Stickybeak at industry events, trade shows, and networking opportunities in your region
• Run first conversations with genuine curiosity, not a script read aloud
• Judge fit against our ICP: use case, team size, research budget, buying intent
• Capture sharp, useful discovery notes in Hubspot after every call
• Book qualified opportunities into demos and hand to the AE team with the context they need to keep momentum

About you

• The right mindset: resilient, endlessly curious, and comfortable asking the questions that get to what someone actually needs
• Real excitement about building a career in sales, not just testing the water
• A genuine interest in working alongside AI tools, and curiosity about how they can help you and the wider team do more
• Natural charisma and the ability to build rapport with someone you've just met
• Resilience: a "no" is information, not a setback
• Strong writing and speaking, including the ability to write a cold message someone actually replies to
• Organised and process-driven, but comfortable thinking on your feet when the playbook doesn't quite fit
• Genuinely curious about how businesses make decisions
• Comfortable working independently in a fast-moving start-up
• A marketing or business degree is a bonus, not a requirement

About us

We're fun, high energy, and we're a team that genuinely cares about each other, not just the numbers on the board. We live our values every day: Curious, Conversational, and Focused.