Sales & Events Manager

Stellar Recruitment Pty; Auckland; Vor Ort; NZD 65.000 - 105.000; Vollzeit

Zusammenfassung

Aka Rooftop in Auckland seeks a Sales and Event Manager to grow profitable bookings by finding customers, building relationships and converting enquiries into confirmed corporate functions, private celebrations and venue events.

You will own the sales process from first contact through to booking and handover to events and operations teams, collaborating with Marketing to improve lead quality and drive revenue.

Qualifikationen

• 3+ years of sales experience, ideally 5 years, in venue/hospitality or events.
• Experience winning and converting business with measurable results.
• Ability to prospect, meet clients, conduct venue tours, propose and negotiate.
• Accurate CRM use and pipeline forecasting.
• Clear communication and coordination with marketing, accounts, food & beverage, and event delivery teams.
• Right to work in New Zealand.

Aufgaben

• Win new business with corporate clients, event planners and partners.
• Qualify enquiries, lead tours, prepare proposals, negotiate and close bookings.
• Maintain CRM, manage pipeline and forecast bookings.
• Handover to events and operations with confirmed requirements and pricing.
• Collaborate with Marketing to improve lead quality and timing of follow-ups.
• Ensure health and safety and host responsibility during tours and events.

Kenntnisse

Sales experience

Prospecting

CRM / pipeline

Negotiation

Communication

Hospitality industry

Tools

CRM software

Jobbeschreibung

Sales and Event Manager

Aka Rooftop is an Asian kitchen and bar above Auckland city, hosting corporate functions, private celebrations, brand launches and venue events.

Role purpose

Grow profitable bookings for Aka Rooftop by finding customers, developing relationships and converting enquiries into confirmed corporate functions, private celebrations and venue events. The role owns the sales process from first contact through to booking confirmation and a clear handover to the events and operations team.

Core responsibilities

• Win new business through targeted outreach to corporate clients, event planners and relevant partners, and build repeat business through active account management and follow-up.
• Qualify enquiries, lead venue tours and prepare tailored proposals. Follow up consistently, negotiate within agreed pricing and delegated authority, and close bookings.
• Maintain an accurate CRM and a qualified sales pipeline, recording client needs, value, stage, next action and expected decision date. Report progress and forecast bookings weekly.
• Protect commercial value by using approved packages and pricing, checking capacity with operations, and seeking approval for discounts or non-standard terms.
• Work with accounts on deposits and payment milestones. Document agreed event requirements and hand confirmed bookings to the events and operations teams.
• Work with the Marketing Manager to identify target audiences, improve enquiry quality and track which activity produces confirmed bookings.
• Follow Aka Rooftop health and safety and host responsibility requirements when running tours and events.

Capabilities and experience

• At least 3 years of relevant sales experience, ideally 5 years, with demonstrated success winning and converting business. Venue, hotel, hospitality or event sales experience is desirable. You can explain your personal contribution and measurable results.
• Confidence in prospecting, client meetings, venue tours, proposals and negotiation, with strong judgement about client fit, value and follow-up priorities.
• Accurate CRM use, pipeline management and forecasting, and the ability to act on conversion data and lost-booking reasons.
• Clear communication and reliable coordination with marketing, accounts, food and beverage, and event delivery colleagues.
• Sound understanding of event requirements and hospitality service, balancing client expectations, venue capacity and profitability.
• Right to work in New Zealand.

Role boundaries and working relationships

• Sales is the main priority. The Marketing Manager owns marketing, brand and campaigns; this role owns sales conversations, proposals, relationship development and booking conversion, and works with marketing to improve lead generation.
• The Events Coordinator and operations team support event delivery and logistics. This role provides a complete handover and resolves sales-related client questions; delivery responsibilities are agreed with operations.
• The role does not approve unbudgeted expenditure, exceptional discounts or non-standard commercial terms beyond its delegated authority. Accounts retains its financial controls and payment processing.

First 90 days

• First 30 days: review enquiries, bookings, repeat accounts, CRM quality and upcoming events; establish baselines for conversion, revenue and margin; agree target clients, sales authority and monthly targets with the owners and operations.
• By 60 days: run a consistent prospecting and account follow-up routine, maintain a qualified pipeline, report weekly and use a documented booking handover process.
• By 90 days: review confirmed bookings, profitability, conversion and new and repeat business against the agreed baseline and refine priorities using actual results.

Performance measures

• Commercial results are the primary measure. The measures below are reviewed with the role holder as part of regular performance conversations. Targets are agreed with the role holder after the first-month baseline review, and the pipeline is reviewed weekly.

Measure - What is tracked - Expectation

Commercial results

Confirmed booking revenue and event contribution or margin against agreed monthly targets.
Targets agreed in the first 30 days.

Enquiry conversion

Eligible enquiries that become confirmed bookings, with lost-booking reasons recorded.
Baseline set, then improvement target agreed.

New and repeat business

Proactively sourced new accounts and repeat bookings, with source recorded in the CRM.
Targets agreed after baseline review.

Qualified pipeline

Value and number of viable opportunities by stage, with next action and expected decision date.
Weekly pipeline and forecast report.

Response and sales discipline

Time to a meaningful first response, completed follow-ups and CRM completeness.
Aim to respond to enquiries within one business day.

Handover quality

Confirmed bookings with documented requirements, agreed pricing, deposit status and timing.
Complete handover before each event, by the lead time agreed with operations.