Remote Marketing Analytics Specialist

Placements24; Queenstown; Remote; NZD 37,000 - 69,000; Full time

Benefits offered by this job

Fully remote

Competitive salary and benefits

Job summary

Placements24 is seeking a highly analytical Marketing Analyst to join a fully remote team. You will analyze marketing performance, customer behavior, and market trends using SQL, Python/R, and web analytics tools to drive data-informed decisions.

You will develop dashboards, perform A/B tests, and collaborate with marketing to optimize campaigns and budget allocation. This role offers flexibility and opportunities for professional growth from anywhere in South Africa.

Qualifications

• Proven experience as a Marketing Analyst, Data Analyst, or similar quantitative role.
• Strong proficiency in SQL, Excel, and statistical software (R/Python).
• Experience with web analytics platforms (GA/Adobe Analytics).
• Solid understanding of statistical concepts and data modeling.
• Analytical, with excellent problem-solving and communication skills.
• Ability to visualize data and present information clearly.
• Experience with marketing automation platforms and CRM is a plus.
• Strong remote collaboration and communication skills.
• Bachelor's degree in a quantitative field is required.

Responsibilities

• Collect, analyze, and interpret marketing data from multiple sources.
• Develop dashboards and reports to track KPIs and campaign performance.
• Identify trends and insights to inform strategic recommendations.
• Conduct A/B testing and experimental designs to optimize campaigns.
• Analyze customer segmentation and lifetime value for targeting.
• Support budget allocation and marketing ROI measurement.
• Collaborate with marketing teams to understand data needs.
• Stay updated on marketing analytics tools and best practices.
• Communicate complex findings clearly to technical and non-technical audiences.

Skills

SQL

Excel

Python/R

Web analytics

A/B testing

Data visualization

Remote collaboration

Education

Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or related quantitative field

Tools

Google Analytics

Adobe Analytics

CRM systems

Marketing automation platforms

Job description

Placements24 is seeking a highly analytical Marketing Analyst to join a fully remote team. You will analyze marketing performance, customer behavior, and market trends using SQL, Python/R, and web analytics tools to drive data-informed decisions.

You will develop dashboards, perform A/B tests, and collaborate with marketing to optimize campaigns and budget allocation. This role offers flexibility and opportunities for professional growth from anywhere in South Africa.