Marketing Manager – Wine, Hospitality & Tourism

Gibbston Valley Winery; Gibbston; In loco; NZD 110.000 - 115.000; Tempo pieno

Vantaggi offerti da questo lavoro

Staff discounts across experiences

Wine after shift

Staff Appreciation Programme

Free on-site parking

Descrizione del lavoro

Gibbston Valley Winery seeks a Marketing Manager to lead marketing across its wine, hospitality and tourism portfolio. You will translate strategy into coordinated campaigns that grow brand awareness, visitation, direct bookings and Wine Club revenue.

This is a leadership, hands-on role based on-site at Gibbston Valley, reporting to the Head of Marketing. You will oversee budgets, creative delivery and agency relationships while building a capable marketing team.

Competenze

• 8+ years of marketing experience in luxury, lifestyle or destination hospitality.
• Minimum 3 years in a leadership role within wine, tourism, or experience-led consumer business.
• Strong budget, analytics and ROI attribution experience.
• Excellent writing and content creation skills.

Mansioni

• Lead the annual marketing plan and campaign roadmap across Gibbston Valley brands.
• Coordinate cross‑business marketing for wine, hospitality and tourism experiences.
• Deliver hands‑on marketing activity including email campaigns and copywriting.
• Provide brand and creative oversight with agencies and internal teams.
• Manage paid media (Meta/Google) and evaluate opportunities across channels.
• Own the annual marketing budget and track performance to inform investment.
• Coordinate PR and partnerships with external agencies and partners.
• Oversee website content, listings and guest communications.
• Develop the marketing team and establish SOPs and dashboards.

Conoscenze

Marketing leadership

Budget management

Digital marketing

Copywriting

Content creation

Social media

Strumenti

Meta ads

Google Ads

CRM tools

Email marketing

Descrizione del lavoro

Marketing Manager – Wine, Hospitality & Tourism

Gibbston, Otago 9384, New Zealand NZ$110,000 - NZ$115,000

Full-time Permanent Advanced - over 5 yrs

Posted 28 Oct 2026

Description

Gibbston Valley is Central Otago’s founding winery and one of Queenstown’s premier wine, food and lifestyle destinations. We are a place where guests come to unwind, reconnect and experience the very best of the region.

Located 25 minutes from Queenstown, Gibbston Valley brings together three distinct experiences under one name: Gibbston Valley Winery & Restaurant, Gibbston Valley Lodge & Spa, and Gibbston Valley Golf Club & Clubhouse.

Our purpose is to create enduring value for people and place. We do this through a team that cares deeply, grows together, crafts with purpose and honours the land and our legacy.

We are seeking an experienced Marketing Manager – Wine, Hospitality & Tourism to lead marketing across Gibbston Valley’s diverse portfolio of wine, hospitality and tourism businesses.

About the role

• Permanent, full-time position
• Monday to Friday, with flexibility required for events and business needs
• Based on-site at Gibbston Valley
• Base salary of $105,000–$115,000, depending on skills and experience

Reporting to the Head of Marketing and working closely with the executive team and business leaders, you will lead the execution of Gibbston Valley’s marketing strategy across the Winery & Restaurant, Lodge & Spa, and Golf Club & Clubhouse.

You will translate strategy into coordinated campaigns that grow brand awareness, visitation, direct bookings, Wine Club membership and revenue. Drawing on your expertise and performance insights, you will also recommend ways to strengthen our marketing priorities, campaigns and investment.

This is a leadership role with a strong hands‑on component. You will oversee budgets, performance, creative delivery and agency relationships while also developing email campaigns, writing copy and creating content when required. Over time, you will help develop and lead the marketing and creative team needed to support the business.

This role will suit an experienced commercial marketer who combines strategic and creative judgement with disciplined execution, strong writing skills and the ability to build effective teams and partnerships.

Your responsibilities will include

• Strategy and campaign execution: Lead the annual marketing plan, campaign roadmap and key commercial initiatives across Gibbston Valley’s business units.
• Cross‑business marketing: Identify opportunities to connect our wine, hospitality and tourism experiences through coordinated campaigns, shared content and thoughtful cross‑promotion.
• Content and copywriting: Deliver hands‑on marketing activity, including email campaigns, copywriting and digital content, while ensuring consistency with brand positioning and guidelines.
• Brand and creative oversight: Brief and guide employees, agencies and freelancers to produce high‑quality creative work that speaks to each business unit’s audience while strengthening one cohesive Gibbston Valley brand.
• Paid media and placements: Lead Meta and Google advertising directly or through agency partners, and evaluate paid opportunities across relevant print and digital channels.
• Budget and performance: Own and track the annual marketing budget, monitor commercial and channel performance, and direct investment toward the strongest‑performing activity.
• PR and partnerships: Coordinate our external PR agency and maintain productive relationships with Destination Queenstown, Tourism New Zealand, travel trade, media, creators and other commercial partners.
• Digital and on‑site channels: Oversee website content, Google Business Profiles, digital listings, review management, Wine Club marketing and on‑site guest communications.
• Team and capability: Lead and develop our marketing and creative capability, setting clear priorities, workflows and performance expectations as the team evolves.
• Continuous improvement: Establish effective marketing SOPs and approval processes, and regularly present results, insights and recommendations to leadership.

You will bring:

• At least 8 years of marketing experience, including a minimum of 3 years in a leadership role within luxury, lifestyle or destination hospitality, wine, tourism, food and beverage, golf or another experience‑led consumer business.
• A demonstrated record of growing brand awareness, visitation, direct bookings or revenue through measurable marketing activity.
• Experience marketing multiple businesses, properties or brands to distinct customer groups under one umbrella brand.
• Strong experience managing marketing budgets, Meta and Google campaigns, email and CRM tools, and performance analytics with clear ROI attribution.
• Strong writing skills and the ability to translate business priorities into engaging customer communications.
• Sound creative judgement and experience briefing and managing creative work.
• The ability to move confidently between strategic thinking, team leadership and hands‑on execution.
• Strong people leadership skills and experience working with agencies, external partners and internal business leaders.

Knowledge of Queenstown, Central Otago, the New Zealand tourism market, wine clubs or membership programmes would be advantageous.

Applicants must have current New Zealand work rights. Visa sponsorship is not available for this position. You will also need reliable means of travelling to Gibbston Valley.

Why you will love working with us

• Work in an award‑winning environment in a breathtaking vineyard setting alongside one of Central Otago’s most established brands.
• Market a diverse and growing portfolio spanning wine, dining, luxury accommodation, spa, golf and visitor experiences.
• Receive generous staff discounts across Lodge stays, Spa treatments, restaurant dining, Cellar Door purchases and retail wines.
• Join a supportive team grounded in values that matter.
• Access opportunities to learn, develop and contribute to wider strategic initiatives.
• Relax and connect with your team over a complimentary glass of wine after your shift.
• Be recognised through our structured Staff Appreciation Programme.
• Enjoy free on‑site parking.

If you combine commercial discipline with creative judgement and are excited by the opportunity to market Gibbston Valley’s connected experiences, we would like to hear from you.

Company Overview

At Gibbston Valley, our teams are deeply passionate about this exceptional place. We thrive on having fun and sharing our knowledge and enthusiasm with every visitor. Our makers infuse each Gibbston Valley wine bottle with passion and personality. From handpicking whole bunches of organically grown grapes to foot‑macerating the fruit, they employ traditional and sustainable techniques to craft every vintage with care. This commitment, harmonising with the region’s soil, sun, frost, and rain, captures the distinctive essence of Gibbston Valley’s unique terroir.