Marketing Leader – Wine, Hospitality & Tourism

Gibbston Valley Winery; Gibbston; On-site; NZD 110,000 - 115,000; Full time

Benefits offered by this job

Staff discounts across experiences

Wine after shift

Staff Appreciation Programme

Free on-site parking

Job summary

Gibbston Valley Winery seeks a Marketing Manager to lead marketing across its wine, hospitality and tourism portfolio. You will translate strategy into coordinated campaigns that grow brand awareness, visitation, direct bookings and Wine Club revenue.

This is a leadership, hands-on role based on-site at Gibbston Valley, reporting to the Head of Marketing. You will oversee budgets, creative delivery and agency relationships while building a capable marketing team.

Qualifications

• 8+ years of marketing experience in luxury, lifestyle or destination hospitality.
• Minimum 3 years in a leadership role within wine, tourism, or experience-led consumer business.
• Strong budget, analytics and ROI attribution experience.
• Excellent writing and content creation skills.

Responsibilities

• Lead the annual marketing plan and campaign roadmap across Gibbston Valley brands.
• Coordinate cross‑business marketing for wine, hospitality and tourism experiences.
• Deliver hands‑on marketing activity including email campaigns and copywriting.
• Provide brand and creative oversight with agencies and internal teams.
• Manage paid media (Meta/Google) and evaluate opportunities across channels.
• Own the annual marketing budget and track performance to inform investment.
• Coordinate PR and partnerships with external agencies and partners.
• Oversee website content, listings and guest communications.
• Develop the marketing team and establish SOPs and dashboards.

Skills

Marketing leadership

Budget management

Digital marketing

Copywriting

Content creation

Social media

Tools

Meta ads

Google Ads

CRM tools

Email marketing

Job description

Gibbston Valley Winery seeks a Marketing Manager to lead marketing across its wine, hospitality and tourism portfolio. You will translate strategy into coordinated campaigns that grow brand awareness, visitation, direct bookings and Wine Club revenue.

This is a leadership, hands-on role based on-site at Gibbston Valley, reporting to the Head of Marketing. You will oversee budgets, creative delivery and agency relationships while building a capable marketing team.