Marketing Manager

Tourism Holdings Pty; Waitomo Caves; On-site; NZD 85,000 - 110,000; Full time

Job summary

Tourism Holdings Limited (thl) – Discover Waitomo is seeking a commercially minded Marketing Manager to lead activity across consumer and trade channels for Waitomo experiences. This permanent role can be based in Auckland or Waitomo, with regular on-site presence in Waitomo.

You’ll shape demand, grow direct bookings and tell the story of one of New Zealand’s most recognised visitor brands. You’ll drive the integrated marketing mix, balance strategy with hands-on delivery, and use data and

Qualifications

• Marketing leadership in tourism, hospitality, or travel, with a track record across consumer and B2B channels.
• Strong data-driven approach to campaign planning, performance, and partner enablement.
• Experience with digital channels, content, CRM and agency management is preferred.

Responsibilities

• Lead the Discover Waitomo marketing plan across consumer and trade channels.
• Develop campaigns aligned with bookings, seasonality and capacity.
• Manage paid search, social, video and programmatic channels.
• Improve waitomo.com content, product discovery and booking journeys.
• Collaborate with internal teams and external agencies to deliver at pace.

Job description

Ready to turn world-famous caves, glowworm magic and adventure experiences into unforgettable reasons to visit? Discover Waitomo is part of Tourism Holdings Limited, thl, a global tourism business with a broad portfolio across rental vehicles, tourism experiences, digital platforms and travel brands. We are looking for a commercially minded, creative and hands-on Marketing Manager to lead marketing activity across our consumer and trade channels.

This is a brilliant opportunity to shape demand, grow direct bookings, support trade partner success and tell the story of one of New Zealand’s most recognised visitor experience brands. You’ll work across the full marketing mix - from paid media, website performance and SEO through to content, social, CRM, trade activity, campaigns, product launches and destination storytelling.

About the role:

As Marketing Manager - Discover Waitomo, you’ll lead integrated marketing activity that supports revenue, bookings, product mix, capacity utilisation and long-term brand value. You’ll work closely with Sales, Reservations, Operations, Customer Service, Revenue, Finance, Digital and wider thl marketing teams to make sure our marketing is creative, commercially smart and operationally aligned.

You’ll balance big-picture planning with hands-on delivery, using data, customer insight and strong brand judgement to create activity that inspires visitors, supports partners and helps more people discover the magic of Waitomo.

This is a permanent full-time role and can be based in Auckland or Waitomo, with regular on-site presence in Waitomo. The role will also include relevant market, partner and trade activity.

What you’ll get involved in:

• Developing and delivering the annual Discover Waitomo marketing plan across direct consumer and B2B channels.
• Creating campaigns that respond to booking pace, seasonality, capacity, market opportunities and commercial priorities.
• Leading direct acquisition across paid search, paid social, video, display, remarketing and referral channels.
• Improving the performance of waitomo.com, including content, product discovery, conversion pathways and booking journeys.
• Building customer journeys across consideration, booking, pre-arrival, post-visit and advocacy stages.
• Supporting trade partners with toolkits, product guides, campaign activity, training resources and market-facing propositions.
• Protecting and evolving the Discover Waitomo brand across consumer, trade and on-site touchpoints.
• Using reporting, analytics and customer insight to make clear recommendations on investment, product emphasis and campaign activity.
• Leading, coaching and supporting the Tourism Marketing Executive and working with agencies to deliver great work at pace.

What you’ll bring:

We’re looking for someone with strong marketing experience across tourism, attractions, travel, hospitality, e-commerce, destination marketing or consumer marketing. You’ll be confident working across both direct consumer and B2B channels, and comfortable using data to turn customer, campaign, booking and partner insights into action.

You’ll bring a practical mix of commercial thinking, creativity and digital capability, including experience with paid acquisition, website optimisation, analytics, content, SEO, social media, CRM and agency management. Experience with tourism attractions, wholesale distribution or trade marketing would be a real advantage.

Just as importantly, you’ll be a clear communicator, a strong collaborator and someone who enjoys working in a seasonal, fast-moving and operationally connected environment. You’ll have good brand judgement and the ability to market culturally and environmentally significant visitor experiences with care, accuracy and respect.

Why Discover Waitomo?

Discover Waitomo is home to some of New Zealand’s most memorable visitor experiences, including the Waitomo Glowworm Caves, Ruakuri Cave, Aranui Cave and The Legendary Black Water Rafting Co. With a strong heritage, distinctive destination presence and deep connection to the local visitor economy, this is a role where your work can genuinely inspire people to experience something special.

Sound like your kind of adventure?

If you’re excited by the idea of combining commercial marketing, digital performance, storytelling and destination experiences, we’d love to hear from you. Join Discover Waitomo and help connect visitors with unforgettable journeys beneath the surface of Aotearoa New Zealand.