Head of Marketing and Sales

Positive People; Auckland; Sur place; NZD 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Bonus package

Résumé du poste

MoaTrek in New Zealand is seeking a commercially driven leader to unite marketing and sales, inspire a team, and turn enquiries into bookings. Reporting to the General Manager, you will steer strategy, optimise the website, and elevate the customer journey across channels.

With strong digital marketing chops, you will analyse data to improve conversion, guide campaign ROI, and coach staff to deliver exceptional experiences.

Qualifications

• You’re a commercially driven leader who uses data to guide decisions.
• You’ve operated at a senior level across marketing and sales.
• Strong digital marketing expertise, including managing and optimising websites.
• A customer-first mindset linking needs with commercial outcomes.
• Excellent communication, interpersonal and presentation skills.
• Demonstrated people leadership in fast-paced environments.

Responsabilités

• Develop and deliver an integrated Marketing and Sales strategy.
• Take overall accountability for our website, improving reach, performance and conversion.
• Lead the sales team to achieve targets, strengthen sales techniques and pipeline management.
• Use analytics to understand customer behaviour, track ROI, and identify conversion improvements.
• Collaborate across the business to deliver a seamless customer journey and drive bookings.
• Coach, motivate and develop team members.

Connaissances

Strategic leadership

Digital marketing

Data-driven mindset

Communication skills

People leadership

Execution under pressure

Description du poste

We’re looking for a strategic thinker who can roll up their sleeves, inspire a team and deliver measurable results. You’ll have the opportunity to enhance our digital presence, elevate our sales capability, and ensure every customer interaction reflects the quality of the experiences we offer.

The role:

This is a newly created role, reporting to the General Manager and working as part of an established, passionate Senior Leadership Team.You’ll bring our talented Marketing and Sales Teams even closer together, building on the great people and expertise we already have. With a shared focus and a data-driven approach, you’ll turn quality enquiries into sales, strengthen collaboration and help drive performance.

You will:

Develop and deliver an integrated Marketing and Sales strategy.

Take overall accountability for our website, continually improving its reach, performance and ability to convert visitors into quality enquiries.

Lead the sales team to achieve agreed tour loading and conversion targets, strengthening sales techniques, customer engagement and pipeline management.

Use analytics and insights to understand customer behaviour, track campaign ROI, monitor website traffic and enquiry volumes, and identify opportunities to improve conversion.

Work across the business to deliver a seamless, exceptional customer journey that builds confidence, drives bookings and encourages repeat and referral business.

Coach, motivate and develop team members.

About you

You’re a commercially driven leader who uses data to guide decisions and motivate people to deliver results. You’ve operated at a senior level across marketing and sales, ideally with responsibility for both functions. You have:

Strong digital marketing expertise, including hands‑on experience managing and optimising websites.

A strong customer‑first mindset and the ability to connect customer needs with commercial outcomes.

A data‑driven mindset and a solid understanding of digital analytics, customer acquisition, conversion rates and campaign performance.

Excellent communication, interpersonal and presentation skills, with the ability to influence, collaborate and bring people along with you.

Demonstrated people leadership experience, including leading sales teams, coaching individuals and nurturing a high‑performance environment.

The ability to balance strategic thinking with practical execution in a fast‑paced environment.

Experience that would set you apart:

Premium tourism, travel or another experience‑led, customer‑focused industry.

Marketing or selling New Zealand products or services to international markets, particularly the US.

Why MoaTrek?

MoaTrekis a family‑owned/operated business and has been a leader in New Zealand small group travel since 1971.It’sour mission to make travelling around our beautiful country the best experience for our clients.It’swhat we live for.

We’re passionate, established, and evolving as a business. We’re looking for someone who takes pride in their work and wants to contribute to our success.

We can offer you a competitive salary and bonus package, stable workenvironment, supportive company culture and professional growth opportunities.Our company values are:

Make customers our focusand satisfy them with superior quality,valueand service.

Ownershipandaccountability:each of usis responsible forour words, ouractionsand our results.

Awill to win – tourismis an industry thatrequires resilience.

Teamwork: we achieve more when we collaborate and all work together.

Opencommunicationwhich is honest,ethicaland genuine.

United in our goals forexcellence,we deliver excellence to our travellers and each other.

Remember tohavefun –that’swhat our travellers are doing on tour.

Safety: always think health and safety for our travellers and for our team.

If you love bringing people together, achieving results, and creating outstanding experiences customers remember, we’d love to hear from you.