Destination Marketing Manager – Adventure Experiences

Tourism Holdings Pty; Waitomo Caves; On-site; NZD 85,000 - 110,000; Full time

Job summary

Tourism Holdings Limited (thl) – Discover Waitomo is seeking a commercially minded Marketing Manager to lead activity across consumer and trade channels for Waitomo experiences. This permanent role can be based in Auckland or Waitomo, with regular on-site presence in Waitomo.

You’ll shape demand, grow direct bookings and tell the story of one of New Zealand’s most recognised visitor brands. You’ll drive the integrated marketing mix, balance strategy with hands-on delivery, and use data and

Qualifications

• Marketing leadership in tourism, hospitality, or travel, with a track record across consumer and B2B channels.
• Strong data-driven approach to campaign planning, performance, and partner enablement.
• Experience with digital channels, content, CRM and agency management is preferred.

Responsibilities

• Lead the Discover Waitomo marketing plan across consumer and trade channels.
• Develop campaigns aligned with bookings, seasonality and capacity.
• Manage paid search, social, video and programmatic channels.
• Improve waitomo.com content, product discovery and booking journeys.
• Collaborate with internal teams and external agencies to deliver at pace.

Job description

Tourism Holdings Limited (thl) – Discover Waitomo is seeking a commercially minded Marketing Manager to lead activity across consumer and trade channels for Waitomo experiences. This permanent role can be based in Auckland or Waitomo, with regular on-site presence in Waitomo.

You’ll shape demand, grow direct bookings and tell the story of one of New Zealand’s most recognised visitor brands. You’ll drive the integrated marketing mix, balance strategy with hands-on delivery, and use data and