Head of Customer Engagement & Personalisation at Scale

The Warehouse Group; Auckland; Hybrid; NZD 180,000 - 280,000; Full time

Benefits offered by this job

Free car parking & EV charging

Retail discounts across brand

Birthday off

Charity day off

Parental leave up to 26 weeks

Hybrid Fridays work from home

Job summary

The Warehouse Group in Auckland is seeking a Head of Customer Engagement & Enablement to lead the strategy for our customer data, loyalty and personalisation ecosystem. You will oversee platforms like Salesforce Marketing Cloud, CDP, Loyalty and Google Analytics to drive measurable outcomes.

You will partner with Marketing, Product, Trade, Data and Technology teams to embed insights into daily planning, while guiding a high-performing team and governance frameworks across the ecosystem.

Qualifications

• Experience leading digital, marketing technology or customer engagement teams.
• Track record in customer data, loyalty, personalization ecosystems and multi-channel marketing.
• Strong stakeholder, vendor and cross-functional collaboration capabilities.

Responsibilities

• Lead the vision, strategy and roadmap for TWG’s customer data, loyalty and personalisation ecosystem.
• Oversee Salesforce Marketing Cloud, CDP, Loyalty, Google Analytics, Agentforce and AdTech stack.
• Drive end-to-end customer lifecycle and personalisation strategy across owned and digital channels.
• Translate customer data and performance insights into actionable guidance for teams and leaders.
• Partner with Marketing, Product, Trade, Data and Technology to embed insights into planning and prioritisation.
• Develop frameworks for measurement, automation effectiveness, data usage and governance.
• Lead, mentor and develop a high-performing team within a shared service model.
• Build strong vendor and partner relationships to drive platform innovation and ROI.

Skills

Leadership

CRM

Martech

Adtech

Stakeholder mgmt

Tools

Salesforce Marketing Cloud

CDP

Google Analytics

Agentforce

AdTech stack

Job description

The Warehouse Group in Auckland is seeking a Head of Customer Engagement & Enablement to lead the strategy for our customer data, loyalty and personalisation ecosystem. You will oversee platforms like Salesforce Marketing Cloud, CDP, Loyalty and Google Analytics to drive measurable outcomes.

You will partner with Marketing, Product, Trade, Data and Technology teams to embed insights into daily planning, while guiding a high-performing team and governance frameworks across the ecosystem.