NZ CRM Manager: Master Data-Driven Personalization

Amplifon; Auckland; Hybrid; NZD 120,000 - 160,000; Full time

Job summary

Amplifon NZ is seeking a CRM Manager to lead data-driven CRM strategy and personalize customer journeys across channels. You will build comprehensive databases, segment customers, and work with the Contact Centre to implement targeted communications.

You will analyze performance, manage external agencies, and develop platforms to maximize campaign ROI. The role requires strong analytics, stakeholder management, and a hands-on approach to omnichannel marketing.

Qualifications

• University degree in Business, Marketing or Communications.
• Minimum of 6 years’ CRM strategy experience.
• Strong knowledge of CRM best practices and data-driven decision making.
• Experience in Telecommunications, Energy, or Insurance is a strong plus.

Responsibilities

• Analyse data to design the CRM strategy and manage personalized relationships with customers and prospects.
• Develop CRM programmes and deliver segments into Contact Centre teams to market.
• Review KPI performance and refine strategy to improve ROI.
• Oversee management of external suppliers such as CRM support, creative agency, printers, mail house and data suppliers.
• Develop and manage budgets (Opex/Capex) for CRM initiatives.
• Develop segments, targeting, sequencing, and personalization for campaigns.
• Develop platforms and systems for CRM and integration with other front-office systems.
• Support Power BI marketing reporting suite.
• Deliver targeted campaigns to nurture customers and drive first and repeat purchases.
• Collaborate with country CRM teams to gain learnings for the NZ market.

Skills

CRM strategy

Omnichannel campaigns

Data analytics

Power BI

Stakeholder management

Adobe Marketing Cloud

Project management

Education

University degree in Business, Marketing or Communications

Tools

Power BI

Job description

Amplifon NZ is seeking a CRM Manager to lead data-driven CRM strategy and personalize customer journeys across channels. You will build comprehensive databases, segment customers, and work with the Contact Centre to implement targeted communications.

You will analyze performance, manage external agencies, and develop platforms to maximize campaign ROI. The role requires strong analytics, stakeholder management, and a hands-on approach to omnichannel marketing.