Growth‑Oriented Digital Marketing Manager (Onsite)

Umbrella Recruitment; Hokitika; On-site; NZD 70,000 - 90,000; Full time

Job summary

Umbrella Recruitment in Hokitika, S, NZ is seeking a hands-on Full-time Digital Marketing Lead for on-site work. The role develops and executes campaigns across SEO/SEM, email, social media, and display advertising to drive revenue and growth.

You will measure ROI, optimize spend, and report insights to senior leadership. You'll collaborate with cross-functional teams, manage agencies and vendors, and mentor junior marketers.

Qualifications

• Experience in planning and executing digital marketing campaigns.
• Strong analytical and data-driven thinking.
• Excellent written and verbal communication skills.

Responsibilities

• Plan and execute digital marketing campaigns across web, SEO/SEM, email, social media, and display advertising.
• Measure and report performance; optimize campaigns based on ROI and KPIs.
• Utilize analytics to improve end-to-end customer experience and conversion funnels.
• Collaborate with agencies and vendors; lead and brainstorm growth strategies.

Skills

Analytical skills

Written communication

Verbal communication

Target audience segmentation

Education

BS/MS degree in marketing or related field

Tools

Google Analytics 4

Google Ads

WordPress/Webflow

HubSpot/Marketo/Mailchimp

Job description

Umbrella Recruitment in Hokitika, S, NZ is seeking a hands-on Full-time Digital Marketing Lead for on-site work. The role develops and executes campaigns across SEO/SEM, email, social media, and display advertising to drive revenue and growth.

You will measure ROI, optimize spend, and report insights to senior leadership. You'll collaborate with cross-functional teams, manage agencies and vendors, and mentor junior marketers.