Marketing Officer: Growth & Digital Campaigns

New Zealand Government; Auckland; On-site; NZD 60,000 - 90,000; Full time

Job summary

Topline Services Ltd in Auckland seeks a Marketing Officer to drive marketing plans and promotional activities for residential and commercial services. You will lead campaigns across digital channels, manage the company website and social media, and craft promotional content for diverse service lines.

The role requires developing market insights, coordinating campaigns with management and teams, and maintaining data to measure impact and optimize spend.

Qualifications

• Bachelor's degree in Management or Marketing or five years of relevant marketing experience.
• Experience developing and implementing marketing plans and promotional strategies.

Responsibilities

• Developing and implementing marketing plans and promotional strategies to increase awareness of the company's property services and support business growth.
• Conducting market research to identify customer needs, market trends, competitor activities and potential business opportunities within the residential, commercial and construction sectors.
• Planning and coordinating advertising and promotional campaigns across digital, social media and other appropriate marketing channels.
• Managing and regularly updating the company's website and social media platforms to promote services, completed projects and company capabilities.
• Creating and coordinating marketing content, including promotional materials, service information, project profiles, advertisements and digital content.
• Developing marketing initiatives targeting builders, developers, property managers, commercial clients and residential customers.
• Supporting the promotion of the company's different service categories, including post‑construction cleaning, commercial and residential cleaning, painting, landscaping and property maintenance.
• Liaising with management and operational teams to understand current services, projects and business priorities and translate these into effective marketing activities.
• Maintaining and analysing customer, enquiry and marketing data to assess campaign effectiveness and identify opportunities for improvement.
• Monitoring marketing expenditure and assisting with the preparation and management of marketing budgets.
• Building and maintaining relationships with clients, industry contacts and external marketing or advertising service providers.
• Preparing regular reports on marketing activities, customer engagement, lead generation and campaign performance; and
• Providing recommendations to management on marketing strategies, brand development and opportunities to expand the company's market presence.

Skills

Marketing strategy

Campaign management

Market research

Digital marketing

Education

Bachelor's degree in Management or Marketing

Job description

Topline Services Ltd in Auckland seeks a Marketing Officer to drive marketing plans and promotional activities for residential and commercial services. You will lead campaigns across digital channels, manage the company website and social media, and craft promotional content for diverse service lines.

The role requires developing market insights, coordinating campaigns with management and teams, and maintaining data to measure impact and optimize spend.