Digital Marketing Manager at Umbrella Recruitment

Umbrella Recruitment; Hokitika; Presencial; NZD 70 000 - 90 000; Tempo integral

Resumo da oferta

Umbrella Recruitment in Hokitika, S, NZ is seeking a hands-on Full-time Digital Marketing Lead for on-site work. The role develops and executes campaigns across SEO/SEM, email, social media, and display advertising to drive revenue and growth.

You will measure ROI, optimize spend, and report insights to senior leadership. You'll collaborate with cross-functional teams, manage agencies and vendors, and mentor junior marketers.

Qualificações

• Experience in planning and executing digital marketing campaigns.
• Strong analytical and data-driven thinking.
• Excellent written and verbal communication skills.

Responsabilidades

• Plan and execute digital marketing campaigns across web, SEO/SEM, email, social media, and display advertising.
• Measure and report performance; optimize campaigns based on ROI and KPIs.
• Utilize analytics to improve end-to-end customer experience and conversion funnels.
• Collaborate with agencies and vendors; lead and brainstorm growth strategies.

Conhecimentos

Analytical skills

Written communication

Verbal communication

Target audience segmentation

Formação académica

BS/MS degree in marketing or related field

Ferramentas

Google Analytics 4

Google Ads

WordPress/Webflow

HubSpot/Marketo/Mailchimp

Descrição da oferta de emprego

Umbrella Recruitment in Hokitika, S, NZ. This Full time on site position offers great opportunities for career growth.

Key Responsibilities

• 1. Strategy & Planning Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Design, build, and maintain our social media presence across all digital channels. Develop a digital marketing roadmap that aligns with broader business objectives and revenue targets.
• 2. Campaign Management & Execution Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Plan, execute, and measure experiments and conversion tests (A/B testing).
• 3. Analytics & Optimization Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Collaborate with internal teams to create landing pages and optimize user experience (UX).
• 4. Leadership & Collaboration Brainstorm new and creative growth strategies. Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate. Manage and collaborate with agencies and other vendor partners.

Qualifications & Requirements

• Experience: [X] years of working experience in digital marketing, specifically within [Industry, e.g., SaaS, Retail, eCommerce].
• Education: BS/MS degree in marketing or a related field.
• Technical Skills: Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Solid knowledge of website analytics tools (e.g., Google Analytics 4, NetInsight, Omniture, WebTrends). Experience in setting up and optimizing Google Adwords campaigns.
• Soft Skills: Strong analytical skills and data-driven thinking. Excellent written and verbal communication skills.

Preferred Tools & Technologies

• CMS: WordPress, Webflow, or similar.
• CRM/Automation: HubSpot, Salesforce, Marketo, or Mailchimp.
• Design: Canva, Adobe Creative Suite (basic proficiency).
• Project Management: Asana, Trello, or Jira.