Global Digital Marketing & Media Planning Lead

ZURU Edge; Auckland; On-site; NZD 90,000 - 120,000; Full time

Benefits offered by this job

Culture for Growth

Health Benefits

Global Opportunities

A-Player Team

Competitive Remuneration

Fresh fruit & coffee

Job summary

ZURU Edge is seeking a Digital Marketing Manager / Media Planning Manager in Auckland to lead media planning across fast-growing FMCG brands. You will shape campaigns across TikTok, Meta, YouTube and display, balancing performance with brand-building to grow challenger brands.

You will work with Media Buying, Data & Analytics, and brand teams to ensure plans are well-planned, measured, and aligned to business objectives, while developing audience frameworks and planning processes for scale.

Qualifications

• 4+ years of Digital Marketing, Media Planning or Paid Media experience
• Hands-on experience with Meta Business Manager, TikTok Ads Manager and Google ad products
• Familiarity with media measurement approaches including performance reporting, brand lift and incremental testing
• Experience with consumer brands — FMCG, CPG or similar categories preferred
• Exposure to digital channels including social, programmatic display and video; awareness of emerging formats such as CTV or retail media is a plus
• Strong communicator with ability to share ideas across teams
• Analytical mindset with ability to interpret data into actionable recommendations
• Organised and proactive with ability to manage multiple work streams and meet deadlines
• Eager to learn and grow within a dynamic global marketing team

Responsibilities

• Support the delivery of Media Strategy and Planning across assigned brands
• Develop and implement media measurement frameworks with cross-functional teams
• Embed Future Demand philosophy into campaign planning and brand-building
• Stay updated on platform trends and audience behavior and propose opportunities
• Collaborate with tech and media partners to maximise value and innovation
• Contribute to reporting cadences and performance reviews with actionable insights
• Coordinate with cross-functional brand and marketing teams to align media activity with objectives
• Foster a collaborative, curious, high-performing team culture

Skills

Digital marketing

Media planning

Paid media

Platform proficiency

Tools

Meta Business Manager

TikTok Ads Manager

Google Ads products

Job description

ZURU Edge is seeking a Digital Marketing Manager / Media Planning Manager in Auckland to lead media planning across fast-growing FMCG brands. You will shape campaigns across TikTok, Meta, YouTube and display, balancing performance with brand-building to grow challenger brands.

You will work with Media Buying, Data & Analytics, and brand teams to ensure plans are well-planned, measured, and aligned to business objectives, while developing audience frameworks and planning processes for scale.