Global FMCG Media Strategy Lead

ZURU Edge; Auckland; On-site; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Culture for Growth

Health Benefits

Global Opportunities

A Player Team

Competitive Remuneration

Fruit & Coffee

Job summary

ZURU Edge in Auckland, New Zealand seeks a Media Planning Manager to shape media strategy for fast-growing FMCG brands across TikTok, Meta, YouTube and digital display. You will balance performance with brand-building and lead audience-first planning.

Collaborate with the Media Buying, Data & Analytics and brand teams to ensure campaigns are well-planned, measured and aligned to business objectives, with a bias for insight-driven decision making.

Qualifications

• 4+ years’ experience in Digital Marketing, Media Planning or Paid Media, ideally within an agency or in-house brand environment.
• Hands-on experience across Meta Business Manager, TikTok Ads Manager and Google ad products.
• Familiarity with media measurement approaches including performance reporting, brand lift and incremental testing.
• Experience working on consumer brands — FMCG, CPG or similar categories preferred.
• Exposure to digital channels including social, programmatic display and video; awareness of emerging formats such as CTV or retail media is a plus.
• Strong communicator — confident sharing ideas, contributing to discussions and building relationships across teams.
• Analytical and curious mindset with the ability to interpret data and turn it into clear recommendations.
• Organised and proactive — able to manage multiple work streams, meet deadlines and flag issues early.
• Eager to learn, take initiative and grow within a dynamic, high-performing global marketing team.

Responsibilities

• Support the delivery of Media Strategy and Planning across your ZURU assigned brands ensuring plans are insight-led and audience-first
• Contribute to the development and implementation of media measurement frameworks, working closely with the Media Buying and Data & Analytics teams
• Help embed the Future Demand philosophy into campaign planning, developing a deep understanding of brand-building media principles
• Stay close to platform trends and audience behaviour, proactively bringing forward new opportunities and ideas for channel adoption
• Build productive working relationships with tech and media partners to maximise value and innovation for ZURU brands
• Support the development of reporting cadences and contribute to performance reviews, translating data into actionable insights
• Collaborate with cross-functional brand and marketing teams to ensure all media activity aligns with brand and vertical objectives
• Contribute to a collaborative, curious and high-performing team culture, sharing learnings and supporting colleagues

Skills

Digital Marketing

Meta Ads Manager

TikTok Ads Manager

Google Ads

Media measurement

FMCG experience

Digital channels

Communication

Analytical thinking

Organization

Self-motivation

Education

Experience in Digital Marketing/Media Planning environment

Job description

ZURU Edge in Auckland, New Zealand seeks a Media Planning Manager to shape media strategy for fast-growing FMCG brands across TikTok, Meta, YouTube and digital display. You will balance performance with brand-building and lead audience-first planning.

Collaborate with the Media Buying, Data & Analytics and brand teams to ensure campaigns are well-planned, measured and aligned to business objectives, with a bias for insight-driven decision making.