Media Activation Lead — Edge Brands, Global Growth

ZURU Edge; Auckland; On-site; NZD 70,000 - 95,000; Full time

Benefits offered by this job

Culture for Growth

Health Benefits

Global Opportunities

A-Player Team

Fruit & Coffee

Job summary

ZURU Edge is seeking a Media Activation Specialist in Auckland. Lead paid media strategy for the Edge brands, managing budgets and forging strong relationships with TikTok, YouTube, Meta, and Google. You will drive data-driven decisions, mentoring teammates and collaborating with the India team for seamless execution.

The role offers growth toward leadership along with a dynamic, growth-focused culture and global opportunities within ZURU’s Edge portfolio.

Qualifications

• 2–4 years of hands-on paid media experience in agency or in-house.
• Proficient with Meta, TikTok, YouTube or Google ads platforms.
• Strong Excel skills and data-driven decision making.
• Detail-oriented with ownership and accountability.

Responsibilities

• Own paid media strategy for assigned ZURU Edge brands.
• Create, execute, and optimize campaigns across main platforms.
• Manage budgets and analyse performance to hit targets.
• Deliver campaign insights with the planning team.
• Grow partner relationships with platform reps weekly or fortnightly.
• Collaborate with India team for consistent delivery.

Skills

Paid media

Campaign optimization

Data analysis

Budget management

Education

Bachelor's degree in Marketing

Tools

Meta Ads

TikTok Ads

YouTube Ads

Google Ads

Job description

ZURU Edge is seeking a Media Activation Specialist in Auckland. Lead paid media strategy for the Edge brands, managing budgets and forging strong relationships with TikTok, YouTube, Meta, and Google. You will drive data-driven decisions, mentoring teammates and collaborating with the India team for seamless execution.

The role offers growth toward leadership along with a dynamic, growth-focused culture and global opportunities within ZURU’s Edge portfolio.