Digital Development Lead

Aa Insurance; Auckland; Hybrid; NZD 140,000 - 180,000; Full time

Benefits offered by this job

Wellbeing allowance

Insurance discounts

Fareshare programme via Auckland/City

Flexible working arrangements

Job summary

Aa Insurance is seeking a Digital Development Lead to guide the Digital Experience team in delivering exceptional customer experiences across digital touchpoints. You will coach a high-performing team, work with stakeholders to align on digital objectives, and drive data-informed improvements while ensuring cross-channel consistency.

The role involves planning digital initiatives, managing risks, and collaborating with multiple teams to deliver value-driven outcomes.

Qualifications

• Experience coaching and developing high-performing teams with empathetic leadership.
• Solid understanding of digital customer experience.
• Strong hands-on experience with GA and Adobe Analytics, including reporting and performance analysis.
• Experience with Adobe Target and experimentation including A/B and personalisation tests.
• Good working knowledge of GTM, including tag implementation and data layers.
• Strong analytical skills with ability to turn digital data into insights and opportunities.
• Ability to translate technical information into plain business English.
• Systems knowledge and understanding of the IT lifecycle.
• Strong prioritisation and stakeholder relationship skills.

Responsibilities

• Coach and develop your team to be successful in their roles.
• Promote seamless customer journeys across digital and non-digital channels.
• Help define digital objectives, measures and opportunities for improvement.
• Contribute to the planning and delivery of digital initiatives.
• Act as an escalation point for digital media challenges and opportunities, driving solutions that support performance and business goals.
• Build strong stakeholder relationships and collaborate across teams to support consistent service delivery.
• Identify and own risks and incidents in line with the risk management programme.

Skills

Leadership coaching

Digital customer experience

GA/Adobe Analytics

Adobe Target & A/B testing

Google Tag Manager

Data analysis

Business English translation

IT lifecycle understanding

Stakeholder prioritisation

Tools

Google Analytics (GA)

Adobe Analytics

Google Tag Manager

Adobe Target

Job description

We are recruiting for the role of Digital Development Lead to join our Digital Experience team. In this role, you'll play a key part in coaching and developing your team to support the delivery of exceptional customer experiences across our digital touchpoints. You'll work closely with stakeholders to help create consistent and seamless journeys across digital and non-digital touchpoints, contribute to strategic and tactical digital initiatives, and identify opportunities for improvement.

About the Role

Reporting to the Digital Experience Manager, the Digital Development Lead will:

• Work with stakeholders to promote seamless customer journeys across digital and non-digital channels.
• Help define digital objectives, measures and opportunities for improvement.
• Contribute to the planning and delivery of digital initiatives.
• Act as an escalation point for digital media challenges and opportunities, driving solutions that support performance and business goals.
• Build strong stakeholder relationships and collaborate across teams to support consistent service delivery.
• Coach and develop your team to be successful in their roles.
• Identify and own risks and incidents in line with the risk management programme

What We Are Looking For

• Experience coaching and developing high-performing teams, with an effective and empathetic leadership style.
• A solid understanding of digital customer experience.
• Strong hands-on experience with Google Analytics (GA) and Adobe Analytics, including reporting, digital channel monitoring, e-commerce and performance analysis.
• Experience with Adobe Target and experimentation, including developing, running and interpreting A/B and personalisation tests.
• Good working knowledge of Google Tag Manager (GTM), including tag implementation, data layers, event tracking and troubleshooting measurement issues.
• Strong analytical skills, with the ability to turn complex digital data into actionable customer and business insights and identify opportunities for improvement.
• The ability to translate technical information into plain business English.
• Systems knowledge and an understanding of the IT lifecycle.
• Strong prioritisation and stakeholder relationship skills.

Why You'll Love Working with Us

You'll join a collaborative and inclusive workplace where people are encouraged to share ideas, build capability, and make a meaningful impact.

• We offer flexible working, ongoing development opportunities, a $wellbeing allowance, insurance discounts, and access to Auckland Transport's Fareshare programme.