Digital Experience Lead: Analytics, Testing & Growth
AA Insurance NZ
A complete application in a minute
Tailored resume and cover letter, ready to send.
Benefits offered by this job
Job summary
AA Insurance NZ is seeking a Digital Development Lead to coach and grow a high-performing Digital Experience team. You will guide customer journeys across digital touchpoints, work with stakeholders to set objectives, and drive strategic digital initiatives while addressing risks and opportunities for improvement.
The role focuses on analytics-driven decision making, experimentation with Adobe Target, and translating technical insights into business actions within New Zealand's Auckland digital
Qualifications
- Coaches and develops high-performing teams with empathy and effectiveness.
- Strong understanding of digital customer experience and journeys.
- Hands-on GA4 and Adobe Analytics for reporting, monitoring, and analysis.
- Experience with Adobe Target and experimentation (A/B testing and personalisation).
- GTM knowledge including data layers, event tracking, and troubleshooting.
Responsibilities
- Promote seamless customer journeys across digital and non-digital channels.
- Define digital objectives, measures and opportunities for improvement.
- Plan and deliver digital initiatives with stakeholders.
- Escalate digital media challenges and drive solutions aligned to business goals.
- Build stakeholder relationships and collaborate across teams to ensure service delivery.
- Coach and develop the team to succeed in their roles.
- Identify and own risks and incidents per risk management programme.
Skills
Tools
Job description
AA Insurance NZ is seeking a Digital Development Lead to coach and grow a high-performing Digital Experience team. You will guide customer journeys across digital touchpoints, work with stakeholders to set objectives, and drive strategic digital initiatives while addressing risks and opportunities for improvement.
The role focuses on analytics-driven decision making, experimentation with Adobe Target, and translating technical insights into business actions within New Zealand's Auckland digital
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
