Digital Marketing & Social Strategist (Hybrid, Wine Perks)

United Cellars; Albert-Eden; Hybrid; NZD 60,000 - 80,000; Full time

Benefits offered by this job

Flexible hybrid work

Wine tastings and VIP events

Employee wine discounts

Career progression

Job summary

United Cellars is seeking a Digital Marketing & Social Media Coordinator to own paid ads and social strategy for a premium wine brand. You’ll lead campaign execution across Google Ads and social channels, and help shape our brand voice online.

You’ll collaborate with in-house marketing and events, with a flexible hybrid setup including Mount Eden office and remote work. The role offers opportunities to attend wine tastings and develop content across newsletters, blogs, and landing pages.

Qualifications

• 2–3+ years in a digital marketing or campaign execution role.
• Proven experience with Google Ads creation, budget management, optimization and analysis.
• Familiarity with Meta Ads Manager, targeting and performance tools.
• Strong copywriting and content creation skills.
• Basic design/editing experience (Canva, Photoshop).
• Working knowledge of SEO/SEM and analytics.
• Excellent time management and communication skills.

Responsibilities

• Lead digital campaign execution and performance tracking across paid and organic channels.
• Shape brand voice online and manage content across social platforms (IG, Facebook, LinkedIn, YouTube).
• Manage Meta Business Suite campaigns and audiences, including basic paid ad management.
• Monitor community engagement and respond to messages and comments.
• Develop content for newsletters, blogs, landing pages, and eCommerce promotions.
• Track and report campaign performance using GA, Meta Insights and dashboards.
• Collaborate with events team to capture/post event content (occasional after-hours work).
• Support SEO efforts through keyword alignment and campaign integration.
• Contribute to ongoing brand and customer research.

Skills

Campaign execution

Google Ads

Meta Ads Manager

Copywriting

Content creation

SEO/SEM

Analytics

Time management

Autonomy

Tools

Google Analytics

Canva

Photoshop

Job description

United Cellars is seeking a Digital Marketing & Social Media Coordinator to own paid ads and social strategy for a premium wine brand. You’ll lead campaign execution across Google Ads and social channels, and help shape our brand voice online.

You’ll collaborate with in-house marketing and events, with a flexible hybrid setup including Mount Eden office and remote work. The role offers opportunities to attend wine tastings and develop content across newsletters, blogs, and landing pages.