CRM Manager: Personalised Journeys & Data Insights

Amplifon; Auckland; On-site; NZD 90,000 - 140,000; Full time

Job summary

Amplifon NZ is seeking a CRM Manager to lead data-driven customer relationship strategies. You will analyze datasets, define micro-segments, and design personalized one-to-one communications across channels to drive engagement and loyalty.

Reporting to Head of Marketing, you will develop CRM programmes, manage external partners, and monitor performance KPIs to optimise ROI. The role emphasizes cross-functional collaboration and data-driven decision making.

Qualifications

• University degree required in Business & Administration, Marketing, Communications
• Minimum of 6 years’ experience in executing CRM strategy
• Strong knowledge of CRM and marketing best practices, processes, and tools within customer-centric organizations
• Proven experience working with data and analytics to inform decision-making and campaign optimization
• Industry experience in Telecommunications, Energy, or Insurance is a strong plus

Responsibilities

• Develop CRM strategy and programmes and manage CRM campaigns to deliver to market
• Review KPI’s and refine strategy to improve ROI
• Manage external suppliers for CRM support, creative agency, printers, mail house and data
• Deliver targeted campaigns and customer journeys to encourage first purchase and repeat purchase
• Develop platforms and systems for improved outcomes and Power BI reporting

Skills

Omnichannel CRM

Cross-functional teamwork

Communication skills

KPI monitoring

Project management

Stakeholder management

Adobe Marketing Cloud

Education

Bachelor's degree in Business/Marketing

Tools

Power BI

CRM platforms

Adobe Marketing Cloud

Job description

Amplifon NZ is seeking a CRM Manager to lead data-driven customer relationship strategies. You will analyze datasets, define micro-segments, and design personalized one-to-one communications across channels to drive engagement and loyalty.

Reporting to Head of Marketing, you will develop CRM programmes, manage external partners, and monitor performance KPIs to optimise ROI. The role emphasizes cross-functional collaboration and data-driven decision making.