Customer Lifecycle Marketing Lead

American Express; Auckland; Hybrid; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Career development opportunities

Wellbeing programs

Job summary

American Express New Zealand is seeking a Customer Marketing Lead to shape how we engage Card Members across the NZ portfolio. You will drive growth, loyalty and retention by using data, insights, and experimentation to design marketing initiatives across the customer lifecycle.

Collaborating with local, regional, and global teams, you will own end-to-end campaigns across CRM, digital, and partner channels, delivering measurable commercial results while upholding brand and regulatory

Qualifications

• Experience in customer marketing, CRM, lifecycle marketing, loyalty, or a related discipline.
• Proven ability to deliver end-to-end marketing campaigns from strategy through execution and optimisation.
• Strong commercial acumen and an understanding of how marketing drives customer and business outcomes.
• Experience using customer insights and data to inform decisions and improve performance.
• Strong project management skills, with the ability to manage multiple priorities and stakeholders.
• Experience in financial services, loyalty, travel, subscription, or membership-based businesses.
• Knowledge of CRM platforms, marketing automation, customer segmentation, or experimentation frameworks.
• Understanding of rewards programmes, customer incentives, offers, or engagement strategies.

Responsibilities

• Develop and execute customer engagement strategies that drive Card Member spend, transaction frequency, loyalty, and retention.
• Identify opportunities across the customer lifecycle to increase engagement and reduce inactivity and attrition.
• Manage the American Express Dining Collection in New Zealand, including programme management, dining events, and partner administration.
• Deliver premium Card Member experiences and promote relevant Card benefits, offers, and merchant acceptance to strengthen the customer value proposition and encourage Card usage.
• Own the end-to-end delivery of customer marketing campaigns across CRM, digital, owned, and partner channels.
• Partner with creative agencies and internal stakeholders to develop impactful, customer-centric communications.
• Optimise channel strategy and personalisation to improve marketing response and campaign effectiveness.
• Ensure marketing activity is delivered to a high standard, on time, and in accordance with legal, compliance, and brand requirements.
• Collaborate with Product, Analytics, Legal, Compliance, Servicing, and external agencies.

Skills

Customer marketing

CRM

Lifecycle marketing

Loyalty programs

Campaign management

Data-driven decision making

Project management

Tools

CRM platforms

Marketing automation

Customer segmentation

Experimentation frameworks

Job description

American Express New Zealand is seeking a Customer Marketing Lead to shape how we engage Card Members across the NZ portfolio. You will drive growth, loyalty and retention by using data, insights, and experimentation to design marketing initiatives across the customer lifecycle.

Collaborating with local, regional, and global teams, you will own end-to-end campaigns across CRM, digital, and partner channels, delivering measurable commercial results while upholding brand and regulatory