CRM & Farmer Insights Lead: Data Strategy & Engagement

DairyNZ Limited; Auckland; On-site; NZD 120,000 - 160,000; Full time

Job summary

DairyNZ Limited is seeking a strategic CRM and insights leader to govern and steward our CRM, farmer data and insights capability. You will own the CRM vision, roadmap and investment priorities, and lead a small team to translate trusted data into actionable insights for engagement, performance and planning.

You will build capability, partner across the organisation and drive CRM improvements, adoption and customer journeys, while ensuring data quality and governance are robust and aligned with

Qualifications

• Relevant tertiary qualification or equivalent experience in data analytics, business analysis, information systems, or related discipline.
• Proven experience leading CRM systems, ideally Dynamics 365, including requirements, user adoption, process improvement and system enhancement.
• Experience using customer, stakeholder or farmer data to generate actionable insights that inform planning, engagement and decision-making.
• Strong data quality management experience, including validation, cleansing, enrichment, standard and issue resolution.
• Excellent analytical and problem-solving capability, with the ability to explain CRM, data and analytics concepts to non-technical audiences.
• Experience leading, coaching or developing others, including setting priorities, delegating and supporting performance.

Responsibilities

• Lead the strategy, governance and stewardship of CRM as DairyNZ’s core farmer engagement, data and insights platform.
• Own the CRM vision, roadmap and investment priorities, working with Digital and business leaders to maximise organisational value.
• Lead the analysis and interpretation of CRM-derived farmer and stakeholder information, including Voice of Farmer and Farmer Perception Survey data.
• Translate complex data and reporting into accessible insights, visualisations and recommendations for business and leadership audiences.
• Establish and maintain robust data governance, quality standards, business rules and accountability across CRM data.
• Lead, coach and develop the CRM Business Lead and Data Quality Administrator, setting clear expectations and building capability.
• Build trusted relationships across DairyNZ and translate stakeholder needs into practical CRM, reporting and insight solutions.
• Oversee CRM improvements, adoption, training, change activity and CRM-enabled engagement processes such as segmentation and customer journeys.

Skills

CRM leadership

Data quality governance

Stakeholder management

Analytical thinking

People leadership

Education

Relevant tertiary qualification in data analytics

Tools

Microsoft Dynamics 365

Job description

DairyNZ Limited is seeking a strategic CRM and insights leader to govern and steward our CRM, farmer data and insights capability. You will own the CRM vision, roadmap and investment priorities, and lead a small team to translate trusted data into actionable insights for engagement, performance and planning.

You will build capability, partner across the organisation and drive CRM improvements, adoption and customer journeys, while ensuring data quality and governance are robust and aligned with