Brand Manager - Tractors

Norwood; Christchurch; On-site; NZD 120,000 - 180,000; Full time

Job summary

Norwood is seeking a strategic Brand Manager – Tractors to lead the New Zealand portfolio for McCormick, Landini and Ferrari tractors. You will translate global strategy into local pricing, inventory and go-to-market plans while developing the national dealer network.

Ideal candidates will have strong brand/product management and channel sales experience in agricultural machinery, with a track record of achieving growth in revenue, margins and market share.

Qualifications

• Proven experience in brand/product management within tractors or agricultural machinery.
• Strong track record of delivering sales growth, revenue, gross margin and market share targets.
• Experience building business plans, forecasts, pricing and marketing initiatives.
• Sound inventory management with seasonal demand and working capital awareness.

Responsibilities

• Develop and implement national brand strategy and dealer market representation.
• Achieve annual tractor sales, revenue, gross margin and market share targets.
• Plan pricing, marketing campaigns and go-to-market activities.
• Forecast demand, budgets and stock turns for the tractor portfolio.
• Build relationships with global manufacturers, suppliers and dealers.
• Lead product launches, training and dealer education for growth.

Skills

Brand management

Product management

Sales management

Commercial strategy

Channel development

Job description

Lead the national growth and commercial performance of Norwood’s tractor brands across New Zealand. This senior brand management role combines product management, sales and marketing strategy, dealer network development, supplier management and agricultural machinery expertise to drive revenue, market share and gross margin.

About ZED and Norwood

ZED is the wholesale division of CB Norwood Distributors and is responsible for importing, distributing and managing a portfolio of world-renowned agricultural machinery and equipment brands.

Working directly with global original equipment manufacturers, ZED brings high-quality products to the New Zealand market through strong commercial partnerships and a nationwide distribution network. ZED works closely with Norwood, our retail division, which operates New Zealand’s largest network of company-owned agricultural dealerships, as well as a number of independent dealers.

About the role

As Brand Manager – Tractors, you will lead the product portfolio, sales performance and market growth of McCormick, Landini and Ferrari tractors in New Zealand. Reporting to the General Manager, you will translate global manufacturer strategy into local product, pricing, inventory and go-to-market plans while building the capability and commercial performance of the national dealer network.

This role suits an experienced agricultural machinery professional with strengths in brand management, product management, channel sales, dealer development and commercial strategy.

Key responsibilities include:

• Developing and implementing national brand strategy, product portfolio plans, wholesale terms and dealer market representation strategies.
• Achieving annual tractor sales, revenue, gross margin, unit volume and market share targets.
• Developing sales forecasts, annual budgets, pricing strategies, marketing campaigns, product positioning and go-to-market plans.
• Managing tractor inventory, demand planning and stock forecasting in line with seasonal demand, working capital requirements and targeted stock turns.
• Building strong commercial relationships with global manufacturers, suppliers, agricultural dealerships, key accounts and farming customers.
• Strengthening dealer representation and addressing areas where performance is below expectations.
• Planning and delivering successful product launches, sales training and product education.
• Working with product support and technical training specialists to build dealer capability and customer confidence.

About you

You will bring:

• Proven experience as a Brand Manager, Product Manager, Sales Manager or Commercial Manager, ideally within tractors, agricultural machinery, farm equipment, heavy equipment or a related industry.
• Strong commercial acumen and a track record of delivering sales growth, revenue, gross margin, unit volume and market share targets.
• Experience developing business plans, forecasts, pricing strategies and marketing initiatives.
• Sound inventory management skills, with an understanding of seasonal demand, working capital and stock turns.
• The ability to build trusted relationships with global suppliers, dealer networks, key accounts and internal stakeholders.
• A strong understanding of customer demand drivers and the New Zealand agricultural market.
  
• A proactive, achievement-focused approach and the ability to work both independently and collaboratively.
• Clear communication skills, integrity and a commitment to delivering excellent customer outcomes.

If you are a strategic and commercially driven brand leader who is passionate about agricultural machinery, this is an opportunity to shape the growth of respected tractor brands in the New Zealand market.

For confidential enquiries, please email [e-mail] with Brand Manager – Tractors in the subject line.