Tractor Brand Director: NZ Growth & Strategy

Norwood; Christchurch; On-site; NZD 120,000 - 180,000; Full time

Job summary

Norwood is seeking a strategic Brand Manager – Tractors to lead the New Zealand portfolio for McCormick, Landini and Ferrari tractors. You will translate global strategy into local pricing, inventory and go-to-market plans while developing the national dealer network.

Ideal candidates will have strong brand/product management and channel sales experience in agricultural machinery, with a track record of achieving growth in revenue, margins and market share.

Qualifications

• Proven experience in brand/product management within tractors or agricultural machinery.
• Strong track record of delivering sales growth, revenue, gross margin and market share targets.
• Experience building business plans, forecasts, pricing and marketing initiatives.
• Sound inventory management with seasonal demand and working capital awareness.

Responsibilities

• Develop and implement national brand strategy and dealer market representation.
• Achieve annual tractor sales, revenue, gross margin and market share targets.
• Plan pricing, marketing campaigns and go-to-market activities.
• Forecast demand, budgets and stock turns for the tractor portfolio.
• Build relationships with global manufacturers, suppliers and dealers.
• Lead product launches, training and dealer education for growth.

Skills

Brand management

Product management

Sales management

Commercial strategy

Channel development

Job description

Norwood is seeking a strategic Brand Manager – Tractors to lead the New Zealand portfolio for McCormick, Landini and Ferrari tractors. You will translate global strategy into local pricing, inventory and go-to-market plans while developing the national dealer network.

Ideal candidates will have strong brand/product management and channel sales experience in agricultural machinery, with a track record of achieving growth in revenue, margins and market share.