Automation Sales Engineer

Hyspecs; Howick; Hybrid; NZD 70,000 - 110,000; Full time

Job summary

Hyspecs Automation and Controls, Auckland, seeks a proactive sales and technical support specialist to manage the full customer journey from first engagement to ongoing relationship management.

The role spans automation and electrification products, pricing input, technical presentations, and collaboration with engineering teams, with travel across New Zealand as required. A strong mix of sales and technical skills is essential.

Qualifications

• A technical qualification or engineering degree with understanding of electromechanical principles.
• At least five years of sales, hands-on technical, or related industry experience.
• Knowledge of automation and electrification products incl PLCs, motion controls, HMIs, I/O.
• Ability to develop and execute sales strategies and manage profitable growth.
• Strong communication, project management, and team collaboration skills.
• Willingness to travel within New Zealand to visit customers.

Responsibilities

• Identify, plan, and develop new customer opportunities within territory and partners.
• Provide sales and technical support across Automation products.
• Review customer applications and recommend best solutions with engineering teams.
• Determine pricing for direct customers and work with partners on pricing.
• Input to sales, product, and customer support on policies and growth initiatives.
• Deliver technical presentations and provide basic product training as required.
• Maintain CRM reporting for account activity and opportunities.
• Travel within New Zealand to visit customers as required.

Skills

Sales experience

Technical knowledge

CRM reporting

Presentation skills

Team collaboration

Time management

Hybrid role adaptability

Education

Engineering degree

Tools

PLCs

Motion controls

HMIs

I/O

Computing

Software solutions

Job description

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Hyspecs Automation and Controls is a leading provider of engineering and technical solutions across

a range of industries. We deliver comprehensive automation solutions that help businesses improve

productivity, efficiency, and operational performance. With established branches in Auckland,

Christchurch, Melbourne, and Brisbane, Hyspecs supports customers across New Zealand and

Australia.

With more than 70 employees, Hyspecs is well equipped to provide a broad range of automation

products and services. Our portfolio includes automation and electrification, linear motion technology,

assembly technology, tightening technology, and collaborative robotics.

Job Description

This role is a distinctive blend of sales and technical support, making it a true hybrid position. We are

seeking a proactive self-starter with strong organisational skills who can manage the full customer

journey, from initial sales engagement through to technical assistance and ongoing relationship

management.

The position offers excellent opportunities for professional growth and variety. The successful

candidate will work across a range of technical and commercial activities, with each day bringing new

challenges and opportunities to contribute.

The Automation department comprises five key areas. Continued growth depends on supporting and

developing each area of the business:

• Automation and Electrification
• Assembly Technology
• Sales and Technical Support

• Identify, plan, and develop new customer opportunities and contacts at key growth accounts within the assigned territory and channel partners.
• Provide sales and technical support across all Automation products, including automation and electrification, linear motion technology, assembly technology, cobots, and tightening tools.
• Review customer applications and collaborate with the Automation and Electrical team to recommend the most suitable solution.
• Determine pricing for direct customers and work with channel partners on pricing, including special pricing agreements.
• Provide input to Hyspecs’ sales management, product management, and customer support teams on sales policies, pricing, market growth, trends, competitor activity, and sales initiatives.
• Deliver technical presentations and conduct basic product training when required.
• Assist Hyspecs Automation & Controls with the specification process and support growth within defined accounts.
• Maintain regular CRM reporting for account activity, opportunities, quotations, and account development.
• Prepare required reports in a timely manner, including expense reports, business plans, and other reporting as needed.
• Participate in sales meetings, training sessions, trade shows, and exhibitions as required.
• Undertake special assignments as required.
• Travel within New Zealand to visit customers as required.

Qualifications

• A technical qualification or engineering degree, with a sound understanding of electromechanical principles.
• Ideally, at least five years of sales, hands‑on technical, or related industry experience.
• Knowledge of automation and electrification products, including PLCs, motion controls, HMIs, I/O, computing, software solutions, and factory automation machine applications.
• Demonstrated ability to develop and execute successful sales strategies and manage projects that support profitable growth.
• Clear understanding of sales processes and project management principles.
• Ability to quickly understand complex technical issues and communicate relevant information clearly to non-technical customers.
• Strong written and verbal communication skills.
• Capability to deliver technical and sales presentations to key clients.
• Ability to work effectively both independently and as part of a team.
• Strong time management skills, with the ability to manage multiple enquiries and deliver projects on time.
• A genuine eagerness to learn and develop.
• A strong sense of ownership and accountability.
• Strong organisational and project management skills. Work with a respected engineering business that supports customers across New Zealand and Australia.
• Be part of a growing automation team with exposure to a wide range of products, technologies, and customer applications.
• Enjoy variety in a hybrid sales and technical role where no two days are the same.
• Develop your skills through hands‑on technical work, customer engagement, training, and collaboration with experienced colleagues.
• Join a supportive team culture that values initiative, ownership, and long-term career development.

Hyspecs will provide a competitive remuneration package for the successful applicant. We offer a friendly, flexible work environment with a supportive team culture.

As part of the Hyspecs group of companies, career development opportunities often arise for people

with the right attitude, capability, and drive to advance their careers.