Assistant Brand Manager

Griffin's Snacks; Auckland; On-site; NZD 65,000 - 90,000; Full time

Benefits offered by this job

Birthday Leave

Wellbeing & Volunteer Days

Free onsite gym membership

Job summary

Griffin's Snacks is seeking an Assistant Brand Manager to help deliver the brand’s annual plan from our Ellerslie head office, with regular travel to the South Auckland manufacturing site. You’ll contribute to marketing mix elements, bring creative ideas, and support cross-functional teams on NPD projects and brand activations.

The role requires a Marketing or related degree and about 2+ years in marketing, with strong data skills, social media experience, and excellent communication.

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• 2+ years in Marketing (or Category/Sales) experience.
• Experience with social media and brand activation is a plus.
• Strong analytical and data-driven decision making.
• Proven project management experience.
• Excellent written and verbal communication.
• Excellent organizational and teamwork skills.

Responsibilities

• Assist in developing and implementing brand strategies and marketing plans.
• Lead cross-functional NPD projects and local product development.
• Support Griffin’s social media strategy and activation partnerships.
• Create and execute marketing campaigns across channels.
• Monitor brand performance and provide insights.
• Coordinate with external agencies for campaigns.

Skills

Marketing strategy

Cross-functional team leadership

Social media

Data analysis

Project management

Communication

Organizational skills

Creative thinking

MS Office

Education

Bachelor's degree in Marketing or related field

Job description

At our core, we’re all about creating “Happy snacking moments” and that starts with passionate people, and we are on the hunt for an exceptional Assistant Brand Manager.

Reporting to the Senior Brand Manager – Griffin's branded and Huntley and Palmers, this full-time role is based at our Ellerslie head office, with regular travel to our South Auckland (Papakura) manufacturing site to build strong cross-functional relationships.

This role will play an exciting and important role in assisting on delivering the brand’s annual plan, covering all elements of the marketing mix. This role requires a creative thinker with strong analytical skills and a passion for all things marketing.

You’ll thrive leading and supporting a mix of NPD projects, brand activations and execution of the Griffin’s social media programme.

What you’ll be responsible for:

• Assisting in the development and implementation of brand strategies and marketing plans
• Leading cross functional NPD project teams in the development of locally made new products ensuring excellence in execution laddering back to strategic objectives
• Supporting Griffin’s social media strategy and lead the execution of the social media planManaging and co-ordinating sampling activity and brand activation partnerships
• Supporting the creation and execution of marketing campaigns across various channels
• Monitoring and reporting on brand performance metrics, providing insights and recommendations for improvement
• Coordinating with external agencies to execute marketing initiatives

What you’ll bring to the role:

• Bachelor’s degree majoring in Marketing, Business or a related field
• 2+ years of experience in Marketing is ideal (or Category or Sales experience)
• Social media experience, community management, brand activation/sampling experience advantageous
• Analytical skills with the ability to interpret data and make data-driven decisions
• Proven experience in project management will be of advantage.
• Strong written and verbal communication skills
• Excellent organisational skills
• Creative mindset with the ability to think outside the box
• Excellent team player with the confidence to take ownership of key projects
• Proficiency with Microsoft Word, Excel, Outlook and PowerPoint
• Great communication skills with various audiences
• A proactive approach, with a can-do attitude

What can you expect in return? In addition to having plenty of snacks on hand in the office, you can expect a competitive package, supportive working environment where you'll feel engaged and valued, career growth opportunities, flexible working options and a focus on health and wellness to make your workplace more enjoyable – including Birthday Leave, Wellbeing & Volunteer Days and a free onsite gym membership!

If you’re keen to be part of an internationally owned but locally operated company, creating happy snacking moments every day, we’d love to hear from you