Assistant Brand Manager

Hunter Campbell; Auckland; On-site; NZD 70,000 - 90,000; Full time

Job summary

Glow Lab, a proudly New Zealand-owned FMCG brand, seeks an Assistant Brand Manager to drive growth across NZ and AU in personal wash, skincare, haircare and aircare. Reporting to the Senior Brand Manager, you will coordinate brand, innovation and shopper marketing while lifting delivery speed and ownership early in your brand career.

You will work closely with Sales, Category, Supply Chain and Product Development to shape the brand strategy, influencer activity and digital execution, including

Qualifications

• Initiative, drive and a bias for action.
• FMCG or consumer goods brand marketing experience is a significant advantage.
• Tertiary qualification in Marketing, Business or a related discipline.
• Proven ability to run multiple projects against moving deadlines.
• Comfortable briefing and creating social content, with an eye for design.
• Exposure to digital, influencer or retailer marketing, plus strong PowerPoint and Excel.
• Australian market experience in FMCG, beauty or retail is a big tick.
• Resilient and adaptable; late-breaking requests come with the territory.
• Collaborative, hands-on and happy to get stuck into the detail.

Responsibilities

• Coordinate NPD projects through the Stage and Gate process.
• Manage influencer and agency relationships end to end.
• Support campaign planning and creative rollout across retail, PR and digital.
• Deliver shopper marketing across NZ and AU: in-store, POS and trade presenters.
• Support retailer e-commerce, CPP and go-to-market requirements.
• Manage social media, website content, paid search and AI search alongside agency partners.
• Support forecasting, sample management, budget administration and campaign reporting.

Skills

Initiative & drive

Project management

Collaborative

Multi-project handling

Education

Marketing/Business degree

Tools

PowerPoint

Excel

Digital tools

Job description

About Glow Lab:

Glow Lab is a proudly New Zealand-owned FMCG manufacturer creating high-performing, beautifully designed personal care products. Their formulations combine naturally derived ingredients with science-backed innovation to deliver products that are effective, thoughtfully crafted, and never tested on animals.

As consumer demand grows and their footprint across New Zealand and Australia continues to expand, we are looking for an Assistant Brand Manager to help take this beloved brand into its next phase of growth across personal wash, skincare, haircare and aircare. If you love working hands-on, thrive on variety, and want genuine ownership early in your brand career, this is a role where you will make your mark.

The Role

Reporting to the Senior Brand Manager, you will coordinate brand, innovation, digital and shopper marketing activity across both markets. The role exists to support an increased level of activity and lift delivery speed, giving the senior team room to focus on strategy and the innovation pipeline.

Key Responsibilities

• Coordinate NPD projects through the Stage and Gate process
• Manage influencer and agency relationships end to end
• Support campaign planning and creative rollout across retail, PR and digital
• Deliver shopper marketing across NZ and AU: in-store, POS and trade presenters
• Support retailer e-commerce, CPP and go-to-market requirements
• Manage social media, website content, paid search and AI search alongside agency partners
• Support forecasting, sample management, budget administration and campaign reporting

Key Skills And Experience Required

• Initiative, drive and a bias for action
• FMCG or consumer goods brand marketing experience is a significant advantage
• Tertiary qualification in Marketing, Business or a related discipline
• Proven ability to run multiple projects against moving deadlines
• Comfortable briefing and creating social content, with an eye for design
• Exposure to digital, influencer or retailer marketing, plus strong PowerPoint and Excel
• Australian market experience in FMCG, beauty or retail is a big tick
• Resilient and adaptable; late-breaking requests come with the territory
• Collaborative, hands-on and happy to get stuck into the detail

What’s In It For You

This is a newly created role with real scope to shape it. You will own influencer, shopper and digital execution across two markets and four categories, working directly with the Senior Brand Manager, NPD Projects Manager & Head of Marketing while also working closely with Sales, Category, Supply Chain and Product Development. You will also help build Glow Lab’s digital capability, including AI search, across both New Zealand and Australia.