Assistant Brand Manager

Sanitarium Health Food Company; Auckland; On-site; NZD 60,000 - 80,000; Full time

Job summary

Sanitarium Health Food Company in Auckland seeks an Assistant Brand Manager to help grow Weet-Bix and Up&Go portfolio, shaping brand strategy, innovation, sponsorships, campaigns and product development.

You will own key brand projects, deliver high-profile campaigns including Weet-Bix TRYathlon, support new product development, packaging refreshes, and contribute to annual marketing plans while collaborating with internal teams and external partners.

Qualifications

• A university degree with marketing major and 2 years marketing experience.
• Strong project management and organisational skills.
• Experience collaborating with a wide range of stakeholders.
• Ability to use data and insights to inform decision-making.
• Thrives in a fast-moving FMCG environment.

Responsibilities

• Take ownership of key brand projects from concept through to execution.
• Lead high-profile marketing campaigns and sponsorship activations including Weet-Bix TRYathlon.
• Support innovation projects including new product development, packaging refreshes and product launches.
• Develop and execute annual brand and marketing plans.
• Coordinate integrated marketing activity across digital, shopper, events, PR and retail channels.
• Partner with internal teams, agencies, athletes and external stakeholders to bring ideas to life.

Skills

Brand management

Project management

Campaign planning

Stakeholder collaboration

Education

University degree with marketing major

Job description

124 Pah Road, Royal Oak, Auckland 1023, New Zealand

Help Shape Some of New Zealand's Most Loved Brands

Imagine helping grow a portfolio of powerhouse brands, including Weet-Bix and Up&Go. You'll play a hands-on role in shaping the marketing, activation and growth plans of some of New Zealand's most recognised and trusted brands.

We'relooking for an ambitious andcreativeAssistant Brand Managerto join our Auckland-based marketing team. This is an exciting opportunity for an emerging marketer to gain hands-on experience across brand strategy, innovation, sponsorships,campaignsand product development while working on one of New Zealand's leading FMCG portfolios.

Ifyou'resomeone who thrives in a fast-paced environment, loves bringingcreativeideas to life, and wants to build a career in brand marketing,we'dlove to hear from you.

What You'll Be Doing

As a key member of the brand team,you'llcontribute to the growth and success of one ofSanitarium'slargest brands, helping deliver impactful marketing programmes that connect with consumers and drive business results.

You'llhave the opportunity to:

• Take ownership of key brand projects from concept through to execution.
• Play a leading role in delivering high-profile marketing campaigns and sponsorship activationsincluding Weet-BixTRYathlonand Stat Attack.
• Support exciting innovation projects including new product development, packagingrefreshesand product launches.
• Contribute to the development and execution of annual brand and marketing plans.
• Coordinate integrated marketing activity across digital, shopper, events,PRand retail channels.
• Partner with internal teams, agencies,athletesand external stakeholders to bring ideas to life.
• Analyse campaign performance, consumerinsightsand market trends toidentifyopportunities for growth.

What Success Looks Like

You'llbe someone who:

• Has a genuine passion for brands,consumersand marketing(A university degree with marketing major, and 2 years marketing experience)
• Brings strong project management and organisational skills.
• Enjoys collaborating with a wide range of stakeholders.
• Uses data and insights to inform decision-making.
• Thrives in a dynamic, fast-moving FMCG environment.
• Wants to build a long-term career in brand management.

Why Sanitarium?

At Sanitarium,you'llbe part of a purpose-driven organisation that invests in its people, values wellbeing, and provides opportunities to learn, grow and make a meaningful impact. Alongside working on some of New Zealand's most iconic brands,you'llenjoy a supportive and flexible workplace where your development is encouraged and your contributionsmatter.

• Working on some of New Zealand's most iconic brands.
• Exposure to innovation,sponsorshipsand integrated marketing campaigns.
• A supportive team culture focused on development and growth.
• The opportunity to make a real impact from day one.
• Career pathways into Brand Manager and broader marketing leadership roles.

124 Pah Road, Royal Oak, Auckland 1023, New Zealand