Assistant Brand Manager

LION; Auckland; On-site; NZD 70,000 - 90,000; Full time

Job summary

Lion is seeking an Assistant Brand Manager to join our Marketing team and help shape how our beer brands show up for consumers, customers and communities. You’ll gain hands-on exposure across brand communications, activation, innovation and NPD, working closely with Marketing, Sales, Customer Marketing, agencies and external partners.

You’ll contribute to turning brand strategy into activity that delivers commercial impact and growth while learning from a diverse team in a fast-paced FMCG

Qualifications

• Solid foundation in marketing with experience across brand, communications or activation.
• Exposure to innovation and new product development (NPD).
• Strong project management and organisational skills.

Responsibilities

• Bring brand plans to life through consumer, shopper and customer activity.
• Support communications and activation across multiple channels.
• Help take innovation and NPD from concept through to launch.
• Work closely with Sales and other teams to deliver strong in-market execution.
• Build productive relationships with agencies and external partners.
• Manage projects, priorities and timelines in a fast-moving environment.
• Use insights and commercial thinking to inform marketing decisions.

Skills

Brand management

Communications

Activation

NPD / New Product Development

Project management

Stakeholder engagement

FMCG experience

Job description

Build your marketing career with Lion, bringing iconic beer brands to life through activation, innovation, NPD and brilliant execution.

At Lion, we’re home to brands that have a special place in New Zealand culture – from Steinlager, Speight’s, Mac’s, Lion Red, Waikato Draught, Panhead and Emerson’s. We’re looking for an Assistant Brand Manager to join our Marketing team and help shape how our beer brands show up for consumers, customers and communities.

You’ll get hands-on exposure across brand communications, activation, innovation and NPD, working closely with Marketing, Sales, Customer Marketing, agencies and external partners. You’ll help turn brand strategy into activity that strengthens our brands and delivers commercial impact.

If you’re looking for an opportunity to learn, get involved and build your experience across some brilliant brands, this could be a great next step in your marketing career.

What You’ll Be Doing

• Bring brand plans to life through engaging consumer, shopper and customer activity
• Support communications and activation across multiple channels
• Help take innovation and NPD from concept through to launch
• Work closely with Sales and other teams to deliver strong in-market execution
• Build productive relationships with agencies and external partners
• Manage projects, priorities and timelines in a fast-moving environment
• Use insights and commercial thinking to make informed marketing decisions

The role offers hands-on exposure to brand building, innovation and commercial marketing, with the opportunity to continue developing across Lion’s Marketing capability.

What You’ll Bring

• A solid foundation in marketing, with experience across areas such as brand, communications or activation
• Exposure to innovation and NPD, ideally including bringing new products or initiatives to market
• Strong project management and organisational skills, with the ability to manage multiple priorities
• An ability to build strong relationships and work effectively across Sales, Marketing, agencies and external partners
• A good understanding of how to turn consumer and market insights into action
• A collaborative style, with the confidence to communicate and engage with different stakeholders
• Curiosity and learning agility – you’re keen to build your capability, take on feedback and keep developing
• FMCG experience is welcome, but not essential – we’re open to relevant experience from other industries

Join us in building the next chapter of a proud Lion legacy by embracing a challenger mindset - being curious, courageous, and acting with conviction. We don't just offer a job; we offer growth and development ‘on tap’ where you can unleash your potential and be part of something extraordinary!

We’re a certified B Corp, which means we care about people, planet and purpose—not just profit. We’re committed to diversity, equity and inclusion, and we celebrate the unique perspectives that help us grow and innovate. We intentionally embrace difference and cultivate belonging every day, whether through our investment in our Reconciliation journey through our Innovate RAP, our commitment to gender pay equity or providing progressive people policies.

If you need specific support or accessibility adjustments at any stage of the recruitment process, please let us know at [e-mail] so we can make sure that your recruitment process is fair and we enable you to shine. This includes tailored support for First Nations people, individuals with disabilities, those who are neurodivergent, and people who identify as transgender or gender diverse as we understand the unique challenges and concerns you may face.