Brand Activation & NPD Assistant Manager

LION; Auckland; On-site; NZD 70,000 - 90,000; Full time

Job summary

Lion is seeking an Assistant Brand Manager to join our Marketing team and help shape how our beer brands show up for consumers, customers and communities. You’ll gain hands-on exposure across brand communications, activation, innovation and NPD, working closely with Marketing, Sales, Customer Marketing, agencies and external partners.

You’ll contribute to turning brand strategy into activity that delivers commercial impact and growth while learning from a diverse team in a fast-paced FMCG

Qualifications

• Solid foundation in marketing with experience across brand, communications or activation.
• Exposure to innovation and new product development (NPD).
• Strong project management and organisational skills.

Responsibilities

• Bring brand plans to life through consumer, shopper and customer activity.
• Support communications and activation across multiple channels.
• Help take innovation and NPD from concept through to launch.
• Work closely with Sales and other teams to deliver strong in-market execution.
• Build productive relationships with agencies and external partners.
• Manage projects, priorities and timelines in a fast-moving environment.
• Use insights and commercial thinking to inform marketing decisions.

Skills

Brand management

Communications

Activation

NPD / New Product Development

Project management

Stakeholder engagement

FMCG experience

Job description

Lion is seeking an Assistant Brand Manager to join our Marketing team and help shape how our beer brands show up for consumers, customers and communities. You’ll gain hands-on exposure across brand communications, activation, innovation and NPD, working closely with Marketing, Sales, Customer Marketing, agencies and external partners.

You’ll contribute to turning brand strategy into activity that delivers commercial impact and growth while learning from a diverse team in a fast-paced FMCG